Availabilities:

Not currently available in 2021

Unit description

Exploring the multi-disciplinary nature of communication design, this unit introduces design processes relative to the fundamental principles of typography, image, layout manipulation and time-based design. Students will utilise typography both as a communicative and expressive tool. Historical and contemporary examples of visual communication, typography and time-based media will be examined, analysed and discussed.

Unit content

  • Design problem solving
  • Terminology specific to communication design, typography and digital media
  • Fundamental elements and principles of basic typesetting and type design
  • Historical and aesthetic parallels between design and art
  • Creative drawing practice as a means of visual thinking
  • Making, typography and digital imaging and time-based media

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
On completion of this unit, students should be able to:GA1GA2GA3GA4GA5GA6GA7
1Construct design solutions using two and three dimensional design elements, image making, typography and time-based mediaLifelong learning
2Demonstrate drawing skills and the use of creative drawing practice as a means of visual thinkingKnowledge of a discipline
3Recognise and use terminology specific to communication design, typography and digital mediaCommunication and social skills
4Understand and apply the fundamental elements and principles of basic typesetting and type designKnowledge of a discipline
5explore experimental typographyLifelong learning
6use type to create an emotional and intellectual impact with an understanding of the relationship between type, image and languageCommunication and social skills

On completion of this unit, students should be able to:

  1. Construct design solutions using two and three dimensional design elements, image making, typography and time-based media
    • GA5: Lifelong learning
  2. Demonstrate drawing skills and the use of creative drawing practice as a means of visual thinking
    • GA4: Knowledge of a discipline
  3. Recognise and use terminology specific to communication design, typography and digital media
    • GA6: Communication and social skills
  4. Understand and apply the fundamental elements and principles of basic typesetting and type design
    • GA4: Knowledge of a discipline
  5. explore experimental typography
    • GA5: Lifelong learning
  6. use type to create an emotional and intellectual impact with an understanding of the relationship between type, image and language
    • GA6: Communication and social skills

Teaching and assessment

Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

+