Exposes students to the general principles of marketing, highlights the unique challenges renewable materials such as wood present in respect of meeting consumer expectations and explores the variety of strategies and technologies that are used to gain a competitive advantage in the market place.
Unit contentTopic 1: Introduction to the principles of marketing
Topic 2: Global wood supplies and uses of wood products
Topic 3: The character of the Australian market for wood products
Topic 4: A quick review of wood science
Topic 5: Specific challenges for wood products manufacturers
Topic 6: Preparing input/output tables to calculate net returns
Topic 7: Introduction to wood products manufacturing processes
Topic 8: Value adding strategies
Topic 9: Emerging technologies
Topic 10: Domestic and international trading conventions
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||understand and apply the general principles of marketing goods and the conventions of domestic and foreign trade.||Intellectual rigour||Knowledge of a discipline||Cultural competence|
|2||recognise the general attributes of global and domestic wood products markets and how these can vary over short times.||Intellectual rigour||Creativity||Ethical practice||Knowledge of a discipline||Lifelong learning|
|3||describe the contrast between consumer expectations of predictability and consistency and the variability of natural materials like wood.||Intellectual rigour||Creativity||Knowledge of a discipline||Communication and social skills|
|4||understand the concept of multiple outputs from wood manufacturing processes due to variability in the input and optimise returns from a mix of high and low value products.||Intellectual rigour||Ethical practice||Communication and social skills|
|5||demonstrate a capacity to prepare a cost benefit table for all process inputs/outputs, and the final net return.||Intellectual rigour||Knowledge of a discipline||Communication and social skills|
|6||demonstrate an understanding of the common manufacturing processes applied to wood products manufacturing and develop strategies for adding value to wood products in a given market context.||Intellectual rigour||Knowledge of a discipline||Lifelong learning|
|7||offer an informed opinion of the medium term outlook of the Australian wood producing and processing industries.||Intellectual rigour||Knowledge of a discipline||Cultural competence|
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Teaching and assessment
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2014 Commonwealth Supported only. Student contribution band: 2
Please check the international course and fee list to determine the relevant fees.