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Unit description

Exposes students to the general principles of marketing, highlights the unique challenges renewable materials such as wood present in respect of meeting consumer expectations and explores the variety of strategies and technologies that are used to gain a competitive advantage in the market place.

Unit content

Introduction to the principles of marketing
Global wood supplies and uses of wood products
The character of the Australian market for wood products
A quick review of wood science
Specific challenges for wood products manufacturers
Preparing input/output tables to calculate net returns
Introduction to wood products manufacturing processes
Value adding strategies
Emerging technologies
Domestic and international trading conventions

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1understand and apply the general principles of marketing goods and the conventions of domestic and foreign trade.
2recognise the general attributes of global and domestic wood products markets and how these can vary over short times.
3describe the contrast between consumer expectations of predictability and consistency and the variability of natural materials like wood.
4understand the concept of multiple outputs from wood manufacturing processes due to variability in the input and how to optimise returns from a mix of high and low value products.
5demonstrate a capacity to prepare a cost-benefit table for all process inputs/outputs, and the final net return.
6demonstrate an understanding of the common manufacturing processes applied to wood products manufacturing and develop strategies for adding value to wood products in a given market context.
7offer an informed opinion of the medium-term outlook of the Australian wood producing and processing industries.

On completion of this unit, students should be able to:

  1. understand and apply the general principles of marketing goods and the conventions of domestic and foreign trade.
  2. recognise the general attributes of global and domestic wood products markets and how these can vary over short times.
  3. describe the contrast between consumer expectations of predictability and consistency and the variability of natural materials like wood.
  4. understand the concept of multiple outputs from wood manufacturing processes due to variability in the input and how to optimise returns from a mix of high and low value products.
  5. demonstrate a capacity to prepare a cost-benefit table for all process inputs/outputs, and the final net return.
  6. demonstrate an understanding of the common manufacturing processes applied to wood products manufacturing and develop strategies for adding value to wood products in a given market context.
  7. offer an informed opinion of the medium-term outlook of the Australian wood producing and processing industries.

Teaching and assessment

Notice

Intensive offerings may or may not be scheduled in every teaching period. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the teaching period.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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