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Unit description

Exposes students to the general principles of marketing, highlights the unique challenges renewable materials such as wood present in respect of meeting consumer expectations and explores the variety of strategies and technologies that are used to gain a competitive advantage in the market place.  

Unit content

This unit examines:

the current state of material use in the human environment, and the problems that renewable materials can overcome.

the wide variety of material types and properties available from plants

how renewable materials are commonly used in the human environment and potential future uses

and how biomass can be exploited to produce carbon neutral energy and fuel.

 

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1able to apply the general principles of marketing goods and understands the conventions of domestic and foreign trade.
2understand the variable nature of wood as a natural material and be able to propose strategies that sort primary processed resources into collections that have predictable and consistent properties that are demanded by consumers
3apply principles of forest products harvesting, tree stem merchandising and forest product marketing, that minimise environmental impact and optimise value
4demonstrate an understanding of common secondary manufacturing processes and propose strategies for adding value to primary products in a given market context

On completion of this unit, students should be able to:

  1. able to apply the general principles of marketing goods and understands the conventions of domestic and foreign trade.
  2. understand the variable nature of wood as a natural material and be able to propose strategies that sort primary processed resources into collections that have predictable and consistent properties that are demanded by consumers
  3. apply principles of forest products harvesting, tree stem merchandising and forest product marketing, that minimise environmental impact and optimise value
  4. demonstrate an understanding of common secondary manufacturing processes and propose strategies for adding value to primary products in a given market context

Teaching and assessment

Notice

Intensive offerings may or may not be scheduled in every teaching period. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the teaching period.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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