Availabilities:
2024 unit offering information will be available in November 2023
Unit description
Exposes students to the general principles of marketing, highlights the unique challenges renewable materials such as wood present in respect of meeting consumer expectations and explores the variety of strategies and technologies that are used to gain a competitive advantage in the market place.
Unit content
This unit examines:
the current state of material use in the human environment, and the problems that renewable materials can overcome.
the wide variety of material types and properties available from plants
how renewable materials are commonly used in the human environment and potential future uses
and how biomass can be exploited to produce carbon neutral energy and fuel.
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
| On completion of this unit, students should be able to: | |
|---|---|
| 1 | able to apply the general principles of marketing goods and understands the conventions of domestic and foreign trade. |
| 2 | understand the variable nature of wood as a natural material and be able to propose strategies that sort primary processed resources into collections that have predictable and consistent properties that are demanded by consumers |
| 3 | apply principles of forest products harvesting, tree stem merchandising and forest product marketing, that minimise environmental impact and optimise value |
| 4 | demonstrate an understanding of common secondary manufacturing processes and propose strategies for adding value to primary products in a given market context |
On completion of this unit, students should be able to:
- able to apply the general principles of marketing goods and understands the conventions of domestic and foreign trade.
- understand the variable nature of wood as a natural material and be able to propose strategies that sort primary processed resources into collections that have predictable and consistent properties that are demanded by consumers
- apply principles of forest products harvesting, tree stem merchandising and forest product marketing, that minimise environmental impact and optimise value
- demonstrate an understanding of common secondary manufacturing processes and propose strategies for adding value to primary products in a given market context
Teaching and assessment
Fee information
Domestic
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees
International
Please check the international course and fee list to determine the relevant fees.