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LocationDomesticInternational
Online
Term3,5
N/A

Unit description

Develops an understanding of small business and entrepreneurship in the allied health, sport and fitness industries in Australia, techniques for starting new ventures including undertaking relevant research, and provides students with the opportunity to develop and present a business plan related to an allied health or sporting/fitness enterprise.

Unit content

  1. Identifying business opportunities
  2. Getting started in small business
  3. Marketing
  4. Business plan and pitch basics
  5. Financial and other considerations
  6. Case studies in small business

 

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1explain the challenges facing entrepreneurs when starting a new business in Allied Health, Fitness and Sport industries
2outline effective analysis tools for determining business viability
3apply strategic marketing techniques to a new business idea in Allied Health, Fitness and Sport industries
4apply foundational business planning principles to pitch a business idea

On completion of this unit, students should be able to:

  1. explain the challenges facing entrepreneurs when starting a new business in Allied Health, Fitness and Sport industries
  2. outline effective analysis tools for determining business viability
  3. apply strategic marketing techniques to a new business idea in Allied Health, Fitness and Sport industries
  4. apply foundational business planning principles to pitch a business idea

Prescribed Learning Resources

Prescribed Texts
  • Prescribed text information is not currently available.
Prescribed Resources/Equipment
  • Prescribed resources/equipment information is not currently available.

Prescribed Texts
  • Prescribed text information is not currently available.
Prescribed Resources/Equipment
  • Prescribed resources/equipment information is not currently available.
Prescribed Learning Resources may change in future Teaching Periods

Teaching and assessment

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Report20%
Pitch25%
Report55%
Notice

Intensive offerings may or may not be scheduled in every teaching period. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the teaching period.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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