Availabilities:

2021 unit offering information will be available in September 2020

Unit description

Introduces students to the history, origins, trends and contemporary issues of accommodation operations including forecasting, yield management and budgeting. It evaluates the impact of brands, ownership structures and target markets on the accommodation organisation and the guest cycle. Discussions on how the experience and sharing economies affect operations of the accommodation and the metaphor of the 'theatre of accommodation' is explained in relation to the guest cycle.   

Unit content

  1. Introduction to accommodation operations
  2. History of accommodation, hospitality and hospitableness
  3. Hotel classification and grading structure; brands and target markets; quality and luxury
  4. The experience economy: the 'theatre of hospitality', emotional intelligence, aesthetic labour, culture & values; complaint handling
  5. Hotel operating structures: mergers, managed, franchised, strata and owned hotels. Hotel development costs
  6. Rooms division - functional departments: the front office, sales, housekeeping and the maintenance departments
  7. Budgeting and forecasting: revenue management, yield management, outsourcing
  8. Technology and the hospitality industry - the digital age and digital business disruptors
  9. Security and legal aspects  

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
On completion of this unit, students should be able to:GA1GA2GA3GA4GA5GA6GA7
1describe the accommodation sector, and examine the relationship between this sector and other components of the hospitality industryKnowledge of a discipline
2identify and explore operational issues within the front and back of house areas of accommodation organisationsCreativityKnowledge of a disciplineCommunication and social skills
3compare the relationship between an accommodation provider's target market and its organisation structure, facilities and service cultureCreativityKnowledge of a disciplineCommunication and social skills
4describe the Guest Cycle and evaluate how it relates to a range of accommodation organisations.CreativityKnowledge of a discipline

On completion of this unit, students should be able to:

  1. describe the accommodation sector, and examine the relationship between this sector and other components of the hospitality industry
    • GA4: Knowledge of a discipline
  2. identify and explore operational issues within the front and back of house areas of accommodation organisations
    • GA2: Creativity
    • GA4: Knowledge of a discipline
    • GA6: Communication and social skills
  3. compare the relationship between an accommodation provider's target market and its organisation structure, facilities and service culture
    • GA2: Creativity
    • GA4: Knowledge of a discipline
    • GA6: Communication and social skills
  4. describe the Guest Cycle and evaluate how it relates to a range of accommodation organisations.
    • GA2: Creativity
    • GA4: Knowledge of a discipline

Teaching and assessment

Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2021 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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