Unit of Study HOTL1005 Marketing Fundamentals (2024)

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Unit Snapshot

Unit type

UG Coursework Unit
Credit points

12
Faculty & College

Educational Partnerships Board
Placement

No

Unit description

Introduces students to the fundamental principles and practices of marketing in a hospitality context. Students focus on the marketing mix, market segmentation, and the 7Ps in services development as the foundation of marketing strategies.

Unit content

Introduction to the marketing function
The marketing mix - product and place
The marketing mix - promotion and price
Marketing segmentation and target marketing
Identifying and meeting customer needs and wants
The marketing plan

Availabilities

Location	Domestic	International
Brisbane - The Hotel School	Term1,3,5	Term1,3,5
Hayman Island - Hotel School	Term1,3	Term1,3
Melbourne - The Hotel School	Term1,3,5	Term1,3,5
Sydney - The Hotel School	Term1,3,5	Term1,3,5

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

demonstrate knowledge of the marketing mix, market segmentation, the 7Ps, and their roles in the marketing function

identify and analyse the relationship between the elements of the marketing function and its impact on the target market and customer service

demonstrate the capability to design and propose a marketing strategy that fully integrates the key elements of the marketing function

demonstrate the knowledge and skills to reflect upon the challenges of using the marketing mix.

Teaching and assessment

Teaching method

Tutorial 3 hours (Weekly)

Assessment
Quiz	30%
Report	40%
Presentation	30%

Teaching method

Tutorial 3 hours (Weekly)

Assessment
Quiz	30%
Report	40%
Presentation	30%

Teaching method

Tutorial 3 hours (Weekly)

Assessment
Quiz	30%
Report	40%
Presentation	30%

Teaching method

Tutorial 3 hours (Weekly)

Assessment
Quiz	30%
Report	40%
Presentation	30%

Prescribed learning resources

Prescribed Texts

Kotler, P, Bowen, J & Baloglu, S, 2022, Marketing for Tourism and Hospitality, Pearson, England. ISBN: 991013073513702368 .

Prescribed Resources/Equipment

Adequate Internet access is required for this unit – both for studying the learning materials and for completing the assessments.

Prescribed Texts

Prescribed text information is not currently available.

Prescribed Resources/Equipment

Prescribed resources/equipment information is not currently available.

Prescribed Texts

Prescribed text information is not currently available.

Prescribed Resources/Equipment

Prescribed resources/equipment information is not currently available.

Prescribed Learning Resources may change in future Teaching Periods.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full-fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees.

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