Availabilities:

LocationDomesticInternational
Brisbane - The Hotel School
Term1,3,5
Term1,3,5
Hayman Island - Hotel School
Term1,3,5
Term1,3,5
Melbourne - The Hotel School
Term1,3,5
Term1,3,5
Sydney - The Hotel School
Term1,3,5
Term1,3,5

Unit description

Introduces students to the fundamental principles and practices of marketing in a hospitality context.  Students focus on the marketing mix, market segmentation, and the 7Ps in services development as the foundation of marketing strategies.

Unit content

  1. Introduction to the Marketing Function
  2. The Marketing Mix
  3. Market Segmentation and Target Marketing
  4. Identifying and Meeting Customer Needs and Wants
  5. The Marketing Plan
  6. Technology and Marketing

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1demonstrate knowledge of the marketing mix, market segmentation, the 7Ps, and their roles in the marketing function
2identify and analyse the relationship between the elements of the marketing function and its impact on the target market and customer service
3demonstrate the capability to design and propose a marketing strategy that fully integrates the key elements of the marketing function
4demonstrate the knowledge and skills to reflect upon the challenges of using the marketing mix.

On completion of this unit, students should be able to:

  1. demonstrate knowledge of the marketing mix, market segmentation, the 7Ps, and their roles in the marketing function
  2. identify and analyse the relationship between the elements of the marketing function and its impact on the target market and customer service
  3. demonstrate the capability to design and propose a marketing strategy that fully integrates the key elements of the marketing function
  4. demonstrate the knowledge and skills to reflect upon the challenges of using the marketing mix.

Prescribed texts

  • Prescribed text information is not currently available.

  • Prescribed text information is not currently available.

  • Prescribed text information is not currently available.
Prescribed texts may change in future teaching periods.

Teaching and assessment

Teaching method
Tutorial 2 hours (Weekly)
Tutorial 2 hours (Weekly)
Workshop 1 hour (Weekly)
Assessment
Quiz30%
Presentation30%
Report40%

Teaching method
Tutorial 2 hours (Weekly)
Tutorial 2 hours (Weekly)
Workshop 1 hour (Weekly)
Assessment
Quiz30%
Presentation30%
Report40%

Teaching method
Tutorial 2 hours (Weekly)
Tutorial 2 hours (Weekly)
Workshop 1 hour (Weekly)
Assessment
Quiz30%
Presentation30%
Report40%

Teaching method
Tutorial 2 hours (Weekly)
Tutorial 2 hours (Weekly)
Workshop 1 hour (Weekly)
Assessment
Quiz30%
Presentation30%
Report40%
Notice

Intensive offerings may or may not be scheduled in every teaching period. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the teaching period.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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