Availabilities:

LocationDomesticInternational
Brisbane - The Hotel School
Melbourne - The Hotel School
Sydney - The Hotel School

Unit description

Examines and evaluates the convention, meeting and exhibition industry. Provides technical and theoretical knowledge and skills to apply the specialist planning processes used globally in the industry. Examines the physical requirements, marketing, management and operation of convention and exhibition facilities.

Unit content

Topic 1: Activities, profile and benefits of the Business Events Industry
Topic 2: The Business Events Industry Structure
Topic 3: Clients and B2B marketing
Topic 4: Program Components and Design
Topic 5: Business Events Venues
Topic 6: Location Destinations for Meetings and Exhibitions
Topic 7: Clients' Briefs and Bidding Proposals
Topic 8: Income Sources (sponsorship, exhibition fees, merchandising, grants)
Topic 9: Planning for On-site Conference Operations
Topic 10: Exhibition and Trade Fair Management
Topic 11: Virtual Meetings
 

 

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1demonstrate knowledge of the strategic value and significance of business events regionally, nationally and internationally
2demonstrate knowledge of the roles of key stakeholders in the conduct of conventions, meetings and exhibitions
3demonstrate knowledge of resource supply and budgetary considerations in the planning and operation of a business event
4plan, develop and present a bid proposal to host a conference and exhibition.

On completion of this unit, students should be able to:

  1. demonstrate knowledge of the strategic value and significance of business events regionally, nationally and internationally
  2. demonstrate knowledge of the roles of key stakeholders in the conduct of conventions, meetings and exhibitions
  3. demonstrate knowledge of resource supply and budgetary considerations in the planning and operation of a business event
  4. plan, develop and present a bid proposal to host a conference and exhibition.

Prescribed Learning Resources

Prescribed Texts
  • No prescribed texts.

Prescribed Texts
  • No prescribed texts.
Prescribed Learning Resources may change in future Teaching Periods

Teaching and assessment

Notice

Intensive offerings may or may not be scheduled in every teaching period. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the teaching period.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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