Availabilities:
| Location | Domestic | International |
|---|---|---|
| Brisbane - The Hotel School | ||
| Melbourne - The Hotel School | ||
| Sydney - The Hotel School |
Unit description
Examines and evaluates the convention, meeting and exhibition industry. Provides technical and theoretical knowledge and skills to apply the specialist planning processes used globally in the industry. Examines the physical requirements, marketing, management and operation of convention and exhibition facilities.
Unit content
Topic 1: Activities, profile and benefits of the Business Events Industry
Topic 2: The Business Events Industry Structure
Topic 3: Clients and B2B marketing
Topic 4: Program Components and Design
Topic 5: Business Events Venues
Topic 6: Location Destinations for Meetings and Exhibitions
Topic 7: Clients' Briefs and Bidding Proposals
Topic 8: Income Sources (sponsorship, exhibition fees, merchandising, grants)
Topic 9: Planning for On-site Conference Operations
Topic 10: Exhibition and Trade Fair Management
Topic 11: Virtual Meetings
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
| On completion of this unit, students should be able to: | |
|---|---|
| 1 | demonstrate knowledge of the strategic value and significance of business events regionally, nationally and internationally |
| 2 | demonstrate knowledge of the roles of key stakeholders in the conduct of conventions, meetings and exhibitions |
| 3 | demonstrate knowledge of resource supply and budgetary considerations in the planning and operation of a business event |
| 4 | plan, develop and present a bid proposal to host a conference and exhibition. |
On completion of this unit, students should be able to:
- demonstrate knowledge of the strategic value and significance of business events regionally, nationally and internationally
- demonstrate knowledge of the roles of key stakeholders in the conduct of conventions, meetings and exhibitions
- demonstrate knowledge of resource supply and budgetary considerations in the planning and operation of a business event
- plan, develop and present a bid proposal to host a conference and exhibition.
Prescribed Learning Resources
- No prescribed texts.
- No prescribed texts.
Teaching and assessment
Fee information
Domestic
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees
International
Please check the international course and fee list to determine the relevant fees.