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LocationDomesticInternational
Brisbane - The Hotel School
Melbourne - The Hotel School
Sydney - The Hotel School

Unit description

Introduces students to the principles and practices of convention and exhibition planning.  Students focus on planning the coordination of key parties including: venue, catering and audio visual service providers and the conveners and exhibitors by the Professional Conference/Exhibition Organiser with a particular focus on marketing and promoting the convention and exhibition.

Unit content

  1. Business Events industry structure, profiles and benefits
  2. Clients, B2B marketing.  Program Design
  3. Destinations and Venues
  4. Budget, bids and briefs
  5. Exhibition Management
  6. Onsite Operations.  Virtual Meetings

 

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1demonstrate knowledge of the key elements involved in planning conventions and exhibitions
2identify and analyse the complementary and competing interests of key stakeholders
3demonstrate the capability to design and propose a convention or exhibition to address the competing interests of key stakeholders
4demonstrate the knowledge and skills to reflect upon the challenges of planning a convention or exhibition and how these challenges are managed.

On completion of this unit, students should be able to:

  1. demonstrate knowledge of the key elements involved in planning conventions and exhibitions
  2. identify and analyse the complementary and competing interests of key stakeholders
  3. demonstrate the capability to design and propose a convention or exhibition to address the competing interests of key stakeholders
  4. demonstrate the knowledge and skills to reflect upon the challenges of planning a convention or exhibition and how these challenges are managed.

Prescribed Learning Resources

Prescribed Texts
  • Prescribed text information is not currently available.
Prescribed Resources/Equipment
  • Prescribed resources/equipment information is not currently available.
Prescribed Learning Resources may change in future Teaching Periods

Teaching and assessment

Teaching method
Tutorial 2 hours (Weekly)
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Essay20%
Project report50%
Exam: viva30%

Teaching method
Tutorial 2 hours (Weekly)
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Essay20%
Project report50%
Exam: viva30%

Teaching method
Tutorial 2 hours (Weekly)
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Essay20%
Project report50%
Exam: viva30%
Notice

Intensive offerings may or may not be scheduled in every teaching period. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the teaching period.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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