Availabilities:
2024 unit offering information will be available in November 2023
Unit description
Introduces students to the principles and practices of convention and exhibition planning. Students focus on planning the coordination of key parties including: venue, catering and audio visual service providers and the conveners and exhibitors by the Professional Conference/Exhibition Organiser with a particular focus on marketing and promoting the convention and exhibition.
Unit content
- Business Events industry structure, profiles and benefits
- Clients, B2B marketing. Program Design
- Destinations and Venues
- Budget, bids and briefs
- Exhibition Management
- Onsite Operations. Virtual Meetings
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
| On completion of this unit, students should be able to: | |
|---|---|
| 1 | demonstrate knowledge of the key elements involved in planning conventions and exhibitions |
| 2 | identify and analyse the complementary and competing interests of key stakeholders |
| 3 | demonstrate the capability to design and propose a convention or exhibition to address the competing interests of key stakeholders |
| 4 | demonstrate the knowledge and skills to reflect upon the challenges of planning a convention or exhibition and how these challenges are managed. |
On completion of this unit, students should be able to:
- demonstrate knowledge of the key elements involved in planning conventions and exhibitions
- identify and analyse the complementary and competing interests of key stakeholders
- demonstrate the capability to design and propose a convention or exhibition to address the competing interests of key stakeholders
- demonstrate the knowledge and skills to reflect upon the challenges of planning a convention or exhibition and how these challenges are managed.
Teaching and assessment
Fee information
Domestic
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees
International
Please check the international course and fee list to determine the relevant fees.