|Brisbane - The Hotel School|
|Melbourne - The Hotel School|
|Sydney - The Hotel School|
Provides the theoretical and technical skills to apply the principles and concepts of special events planning. Examines the nature and characteristics of events, their positive and negative impacts on the economic, environmental, socio-cultural and political environments and associated implications pertaining to the sustainable planning and management of events in the global and local marketplace.
Topic 1: Event definitions and categories
Topic 2: Impacts: economic and political
Topic 3: Impacts: socio-cultural and environmental
Topic 4: Evaluating events
Topic 5: Administrative and organisational structures
Topic 6: Audiences and program conceptualisation
Topic 7: Site and venue selection
Topic 8: Program design processes
Topic 9: Promotion and media relations
Topic 10: Sales and marketing
Topic 11: Financial administration
Topic 12: Sponsorship and grants
Topic 12: Promotion and marketing
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
|On completion of this unit, students should be able to:|
|1||comprehend and evaluate the role of festivals and special events in contemporary society|
|2||identify and discuss the various planning processes of the events industry and explore specific implications for event management|
|3||identify and analyse the economic, environmental, socio-cultural and political impacts associated with events and discuss the management of associated issues.|
On completion of this unit, students should be able to:
- comprehend and evaluate the role of festivals and special events in contemporary society
- identify and discuss the various planning processes of the events industry and explore specific implications for event management
- identify and analyse the economic, environmental, socio-cultural and political impacts associated with events and discuss the management of associated issues.
Prescribed Learning Resources
- Allen, J, O'Toole, W, Harris, R & McDonnell, I, 2011, Festival and Special Event Management, 5th edn, Wiley, Milton, Queensland. ISBN: 9871742164618.
Teaching and assessment
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Please check the international course and fee list to determine the relevant fees.