Availabilities:

LocationDomesticInternational
Brisbane - The Hotel School
Term1,3,5
Term1,3,5
Melbourne - The Hotel School
Term1,3,5
Term1,3,5
Sydney - The Hotel School
Term1,3,5
Term1,3,5

Unit description

Introduces students to the sales and promotion elements of the marketing system in tourism and hospitality.  Student focus on the development of sales and promotional activities and collateral with a particular emphasis on digital marketing, especially social media and traditional marketing channels.

Unit content

  1. Introduction to Sales and Promotion
  2. The Communications and Promotions Mix
  3. Formal and Social Media
  4. Pricing Strategies and Distribution Channels
  5. Sales and Promotion Materials and Artefacts
  6. Technology in Sales and Promotions

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1demonstrate knowledge of the sales and marketing elements and how they function
2identify and analyse the efficacy and efficiency of a sales and marketing promotion for a given hospitality product and target market
3demonstrate the capability to design and develop a set of sales and promotion artefacts for a given hospitality product and target market
4demonstrate the knowledge and skills to reflect upon the challenges of mastering both social media and traditional media in the hospitality industry.

On completion of this unit, students should be able to:

  1. demonstrate knowledge of the sales and marketing elements and how they function
  2. identify and analyse the efficacy and efficiency of a sales and marketing promotion for a given hospitality product and target market
  3. demonstrate the capability to design and develop a set of sales and promotion artefacts for a given hospitality product and target market
  4. demonstrate the knowledge and skills to reflect upon the challenges of mastering both social media and traditional media in the hospitality industry.

Prescribed Learning Resources

Prescribed Texts
  • Prescribed text information is not currently available.
Prescribed Resources/Equipment
  • Prescribed resources/equipment information is not currently available.

Prescribed Texts
  • Prescribed text information is not currently available.
Prescribed Resources/Equipment
  • Prescribed resources/equipment information is not currently available.

Prescribed Texts
  • Prescribed text information is not currently available.
Prescribed Resources/Equipment
  • Prescribed resources/equipment information is not currently available.
Prescribed Learning Resources may change in future Teaching Periods

Teaching and assessment

Teaching method
Tutorial 2 hours (Weekly)
Tutorial 2 hours (Weekly)
Workshop 1 hour (Weekly)
Assessment
Quiz20%
Presentation50%
Report30%

Teaching method
Tutorial 2 hours (Weekly)
Tutorial 2 hours (Weekly)
Workshop 1 hour (Weekly)
Assessment
Quiz20%
Presentation50%
Report30%

Teaching method
Tutorial 2 hours (Weekly)
Tutorial 2 hours (Weekly)
Workshop 1 hour (Weekly)
Assessment
Quiz20%
Presentation50%
Report30%
Notice

Intensive offerings may or may not be scheduled in every teaching period. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the teaching period.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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