Availabilities:

LocationDomesticInternational
Brisbane - The Hotel School
Term1,3,5
Term1,3,5
Hayman Island - Hotel School
Melbourne - The Hotel School
Term1,3,5
Term1,3,5
Sydney - The Hotel School
Term1,3,5
Term1,3,5

Unit description

Introduces students to the convention, events, meetings and exhibition, festivals and special events industry.  Students focus on the motives, stakeholders, resources and processes involved in staging these events and their commercial, social and political dimensions.

Unit content

  1. Introduction to MICE:  Meetings, Conventions, Incentives and Events
  2. Venues and Facilities
  3. Services and Catering
  4. Clients, Guests, Contributors and Stakeholders
  5. Economics and Business Models
  6. Regulatory Environment, Risk and OHS and WHS

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1demonstrate knowledge of the various types of conventions and events and the key stakeholders;
2identify and analyse the complementary and competing interests of the key stakeholders;
3demonstrate the capability to develop and propose a convention or event that meets the diverse needs stakeholders;
4demonstrate the knowledge and skills to reflect upon the challenges of staging a convention or event and how these challenges are managed.

On completion of this unit, students should be able to:

  1. demonstrate knowledge of the various types of conventions and events and the key stakeholders;
  2. identify and analyse the complementary and competing interests of the key stakeholders;
  3. demonstrate the capability to develop and propose a convention or event that meets the diverse needs stakeholders;
  4. demonstrate the knowledge and skills to reflect upon the challenges of staging a convention or event and how these challenges are managed.

Prescribed Learning Resources

Prescribed Texts
  • Prescribed text information is not currently available.
Prescribed Resources/Equipment
  • Prescribed resources/equipment information is not currently available.

Prescribed Texts
  • Prescribed text information is not currently available.
Prescribed Resources/Equipment
  • Prescribed resources/equipment information is not currently available.

Prescribed Texts
  • Prescribed text information is not currently available.
Prescribed Resources/Equipment
  • Prescribed resources/equipment information is not currently available.
Prescribed Learning Resources may change in future Teaching Periods

Teaching and assessment

Teaching method
Tutorial 2 hours (Weekly)
Tutorial 2 hours (Weekly)
Workshop 1 hour (Weekly)
Assessment
Presentation40%
Essay30%
Quiz30%

Teaching method
Tutorial 2 hours (Weekly)
Tutorial 2 hours (Weekly)
Workshop 1 hour (Weekly)
Assessment
Presentation40%
Essay30%
Quiz30%

Teaching method
Tutorial 2 hours (Weekly)
Tutorial 2 hours (Weekly)
Workshop 1 hour (Weekly)
Assessment
Presentation40%
Essay30%
Quiz30%

Teaching method
Tutorial 2 hours (Weekly)
Tutorial 2 hours (Weekly)
Workshop 1 hour (Weekly)
Assessment
Presentation40%
Essay30%
Quiz30%
Notice

Intensive offerings may or may not be scheduled in every teaching period. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the teaching period.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

+