Availabilities:

LocationDomesticInternational
Brisbane - The Hotel School
Term1,3,5
Term1,3,5
Melbourne - The Hotel School
Term1,3,5
Term1,3,5
Sydney - The Hotel School
Term1,3,5
Term1,3,5

Unit description

Introduces students to the principles and practices of strategic management and its application to the hospitality industry. Students focus on identifying and analysing current and emerging threats and opportunities and, in response to this analysis, develop and present strategy.

Unit content

  1. Introduction to hospitality strategic management
  2. Environmental scanning: internal analyses
  3. Environment scanning: external analyses
  4. Levels of strategy
  5. Strategic evaluation and direction, innovation and change management
  6. Using simulation debrief to analyse strategy implementation and impact culture

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1demonstrate knowledge of the core elements of strategic planning across corporate, business and operational areas
2identify and critically analyse the key forces impacting the hospitality industry and how they are impacting perceptions of customer service and profitability
3demonstrate the capability to synthesise a strategy to improve customer satisfaction and profitability
4demonstrate the knowledge and skills to reflect upon the challenges involved in implementing strategy.

On completion of this unit, students should be able to:

  1. demonstrate knowledge of the core elements of strategic planning across corporate, business and operational areas
  2. identify and critically analyse the key forces impacting the hospitality industry and how they are impacting perceptions of customer service and profitability
  3. demonstrate the capability to synthesise a strategy to improve customer satisfaction and profitability
  4. demonstrate the knowledge and skills to reflect upon the challenges involved in implementing strategy.

Prescribed Learning Resources

Prescribed Texts
  • Prescribed text information is not currently available.
Prescribed Resources/Equipment
  • Prescribed resources/equipment information is not currently available.

Prescribed Texts
  • Prescribed text information is not currently available.
Prescribed Resources/Equipment
  • Prescribed resources/equipment information is not currently available.

Prescribed Texts
  • Prescribed text information is not currently available.
Prescribed Resources/Equipment
  • Prescribed resources/equipment information is not currently available.
Prescribed Learning Resources may change in future Teaching Periods

Teaching and assessment

Teaching method
Tutorial 2 hours (Weekly)
Tutorial 2 hours (Weekly)
Workshop 1 hour (Weekly)
Assessment
Quiz30%
Project report40%
Presentation30%

Teaching method
Tutorial 2 hours (Weekly)
Tutorial 2 hours (Weekly)
Workshop 1 hour (Weekly)
Assessment
Quiz30%
Project report40%
Presentation30%

Teaching method
Tutorial 2 hours (Weekly)
Tutorial 2 hours (Weekly)
Workshop 1 hour (Weekly)
Assessment
Quiz30%
Project report40%
Presentation30%
Notice

Intensive offerings may or may not be scheduled in every teaching period. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the teaching period.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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