Availabilities:

2021 unit offering information will be available in September 2020

Unit description

Examines the socio-cultural, economic and global drivers of operational effectiveness across  contemporary hotel structures. An exploration of tourist, guest and customer requirements will enable students to adapt to the complex dynamics of globalisation and diversity, through destination image, marketing segmentation, supply chain management, quality control, and technology.

Unit content

This unit has 6 topics:

1. Introduction to hotel landscapes: the big picture

2. Contemporary issues for hotel structures

3. Marketing and the globalised hotel guest

4. Managing the hotel supply chain

5. Planning, operations and control in the contemporary hotel

6. Global hotel futures

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
On completion of this unit, students should be able to:GA1GA2GA3GA4GA5GA6GA7
1Identify and describe the key drivers of the contemporary hotel Knowledge of a disciplineLifelong learning
2Identify the impact of destination image on local hotel businesses Knowledge of a discipline
3Compare elements shaping hotel portfolios Intellectual rigourKnowledge of a discipline
4Integrate the global hotel landscape concepts and theories within a real-world scenarioIntellectual rigourLifelong learning

On completion of this unit, students should be able to:

  1. Identify and describe the key drivers of the contemporary hotel
    • GA4: Knowledge of a discipline
    • GA5: Lifelong learning
  2. Identify the impact of destination image on local hotel businesses
    • GA4: Knowledge of a discipline
  3. Compare elements shaping hotel portfolios
    • GA1: Intellectual rigour
    • GA4: Knowledge of a discipline
  4. Integrate the global hotel landscape concepts and theories within a real-world scenario
    • GA1: Intellectual rigour
    • GA5: Lifelong learning

Teaching and assessment

Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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