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2021 unit offering information will be available in September 2020

Unit description

Evaluates the models and frameworks for innovation and entrepreneurial thinking, including business models, design processes, intra- and entrepreneurship and associated theoretical paradigms. Students will explore idea generation, creative design thinking, testing, business model adaptation and resilience as well as the ethical, social and environmental considerations associated with contemporary hotels.

Unit content

The unit contains the following 6 topics:

  1. Nature of innovation in hotels
  2. Types of innovation and associated business models
  3. Business model frameworks: Improving the hotel customer experience
  4. Business model canvas: creative design thinking and technology transfer
  5. Market analysis and positioning: innovative restaurant and lodging concepts
  6. Achieving success through innovation

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
On completion of this unit, students should be able to:GA1GA2GA3GA4GA5GA6GA7
1Critically examine the various forms of innovation and its enablersIntellectual rigour
2Analyse the concept of Smart Hotels as an innovation driver Creativity
3Critique the principles of Innovation frameworks and business model generation in the contemporary hotel environmentCreativityCommunication and social skills
4Evaluate the relationship between the hotel customer experience and innovation strategiesIntellectual rigourCreativityCommunication and social skills

On completion of this unit, students should be able to:

  1. Critically examine the various forms of innovation and its enablers
    • GA1: Intellectual rigour
  2. Analyse the concept of Smart Hotels as an innovation driver
    • GA2: Creativity
  3. Critique the principles of Innovation frameworks and business model generation in the contemporary hotel environment
    • GA2: Creativity
    • GA6: Communication and social skills
  4. Evaluate the relationship between the hotel customer experience and innovation strategies
    • GA1: Intellectual rigour
    • GA2: Creativity
    • GA6: Communication and social skills

Teaching and assessment

Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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