Availabilities:

LocationDomesticInternational
Brisbane - The Hotel School
Melbourne - The Hotel School
Online
Sydney - The Hotel School

Unit description

Introduces a practical strategic management approach to developing departmental initiatives, focussing on the rooms division, including strategic positioning of rooms division, external and internal environments, making operational strategies, the rooms division leader, and using the balanced scorecard for rooms division operations

Unit content

This unit contains 6 topics:

1. Introduction: rooms division and its strategic position within the hotel

2. External environment: strategy and the contemporary guest

3. Internal environment: inventory and design

4. Making strategic choice: rooms division and organisational strategies

5. Developing an action plan: the rooms division leader

6. Measuring success: a balanced scorecard approach to rooms division

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1Identify and describe the key components of the strategic management process and how it can be applied to rooms division
2Assess and judge external and internal environments and their impacts on rooms division leadership
3Evaluate and create functional rooms division strategies
4Demonstrate the ability to work collaboratively within a rooms division operation

On completion of this unit, students should be able to:

  1. Identify and describe the key components of the strategic management process and how it can be applied to rooms division
  2. Assess and judge external and internal environments and their impacts on rooms division leadership
  3. Evaluate and create functional rooms division strategies
  4. Demonstrate the ability to work collaboratively within a rooms division operation

Prescribed texts

  • No prescribed texts.
Prescribed texts may change in future teaching periods.

Teaching and assessment

Notice

Intensive offerings may or may not be scheduled in every teaching period. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the teaching period.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

+