Availabilities:

2021 unit offering information will be available in September 2020

Unit description

Introduces a practical strategic management approach to developing departmental initiatives, focussing on the rooms division, including strategic positioning of rooms division, external and internal environments, making operational strategies, the rooms division leader, and using the balanced scorecard for rooms division operations

Unit content

This unit contains 6 topics:

1. Introduction: rooms division and its strategic position within the hotel

2. External environment: strategy and the contemporary guest

3. Internal environment: inventory and design

4. Making strategic choice: rooms division and organisational strategies

5. Developing an action plan: the rooms division leader

6. Measuring success: a balanced scorecard approach to rooms division

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
On completion of this unit, students should be able to:GA1GA2GA3GA4GA5GA6GA7
1Identify and describe the key components of the strategic management process and how it can be applied to rooms divisionKnowledge of a discipline
2Assess and judge external and internal environments and their impacts on rooms division leadershipKnowledge of a disciplineCultural competence
3Evaluate and create functional rooms division strategiesKnowledge of a disciplineCultural competence
4Demonstrate the ability to work collaboratively within a rooms division operationCommunication and social skills

On completion of this unit, students should be able to:

  1. Identify and describe the key components of the strategic management process and how it can be applied to rooms division
    • GA4: Knowledge of a discipline
  2. Assess and judge external and internal environments and their impacts on rooms division leadership
    • GA4: Knowledge of a discipline
    • GA7: Cultural competence
  3. Evaluate and create functional rooms division strategies
    • GA4: Knowledge of a discipline
    • GA7: Cultural competence
  4. Demonstrate the ability to work collaboratively within a rooms division operation
    • GA6: Communication and social skills

Teaching and assessment

Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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