2022 unit offering information will be available in November 2021
Introduces a practical strategic management approach to developing departmental initiatives, focussing on the rooms division, including strategic positioning of rooms division, external and internal environments, making operational strategies, the rooms division leader, and using the balanced scorecard for rooms division operations
This unit contains 6 topics:
1. Introduction: rooms division and its strategic position within the hotel
2. External environment: strategy and the contemporary guest
3. Internal environment: inventory and design
4. Making strategic choice: rooms division and organisational strategies
5. Developing an action plan: the rooms division leader
6. Measuring success: a balanced scorecard approach to rooms division
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
|On completion of this unit, students should be able to:|
|1||Identify and describe the key components of the strategic management process and how it can be applied to rooms division|
|2||Assess and judge external and internal environments and their impacts on rooms division leadership|
|3||Evaluate and create functional rooms division strategies|
|4||Demonstrate the ability to work collaboratively within a rooms division operation|
On completion of this unit, students should be able to:
- Identify and describe the key components of the strategic management process and how it can be applied to rooms division
- Assess and judge external and internal environments and their impacts on rooms division leadership
- Evaluate and create functional rooms division strategies
- Demonstrate the ability to work collaboratively within a rooms division operation
Teaching and assessment
Commonwealth Supported courses
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