Availabilities:

2021 unit offering information will be available in September 2020

Unit description

Explores strategic revenue and yield maximisation in the hotel industry through the application of revenue and big data analytics, technology enablers, and business intelligence to drive profitability.

Unit content

This unit contains six topics:

  1. Hotel revenue management essentials
  2. Pricing strategy and the expanding role of revenue management
  3. Predictive analytics and price optimisation
  4. Overbooking practices in revenue management
  5. Revenue management systems and big data in hotels
  6. Future of revenue management

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
On completion of this unit, students should be able to:GA1GA2GA3GA4GA5GA6GA7
1Examine principles of strategic pricing for customer buying behaviour in the hotel industryIntellectual rigourKnowledge of a discipline
2Evaluate revenue management systems in hotels and links to big data analyticsCreativity
3Identify and interpret principles of customer/segment profit contributionKnowledge of a discipline
4Evaluate and propose appropriate revenue management practices for driving profitability in hotel industry contextsIntellectual rigourKnowledge of a discipline

On completion of this unit, students should be able to:

  1. Examine principles of strategic pricing for customer buying behaviour in the hotel industry
    • GA1: Intellectual rigour
    • GA4: Knowledge of a discipline
  2. Evaluate revenue management systems in hotels and links to big data analytics
    • GA2: Creativity
  3. Identify and interpret principles of customer/segment profit contribution
    • GA4: Knowledge of a discipline
  4. Evaluate and propose appropriate revenue management practices for driving profitability in hotel industry contexts
    • GA1: Intellectual rigour
    • GA4: Knowledge of a discipline

Teaching and assessment

Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2021 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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