Availabilities:
| Location | Domestic | International |
|---|---|---|
| Brisbane - The Hotel School | ||
| Melbourne - The Hotel School | ||
| Online | ||
| Sydney - The Hotel School |
Unit description
Explores strategic revenue and yield maximisation in the hotel industry through the application of revenue and big data analytics, technology enablers, and business intelligence to drive profitability.
Unit content
This unit contains six topics:
1.Hotel revenue management essentials
2.Pricing strategy and the expanding role of revenue management
3.Predictive analytics and price optimisation
4.Distribution management
5.Revenue management technology
6.Future of revenue management
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
| On completion of this unit, students should be able to: | |
|---|---|
| 1 | Examine principles of strategic pricing for customer buying behaviour in the hotel industry |
| 2 | Evaluate revenue management systems in hotels and links to big data analytics |
| 3 | Identify and interpret principles of customer/segment profit contribution |
| 4 | Evaluate and propose appropriate revenue management practices for driving profitability in hotel industry contexts |
On completion of this unit, students should be able to:
- Examine principles of strategic pricing for customer buying behaviour in the hotel industry
- Evaluate revenue management systems in hotels and links to big data analytics
- Identify and interpret principles of customer/segment profit contribution
- Evaluate and propose appropriate revenue management practices for driving profitability in hotel industry contexts
Prescribed Learning Resources
- No prescribed texts.
An overview together with readings and resources are provided for each topic / module in this unit. See MySCU for details
- Prescribed text information is not currently available.
- Prescribed resources/equipment information is not currently available.
Teaching and assessment
| Teaching method |
| Tutorial 1 hour (Weekly) |
| Assessment | |
| Case study | 35% |
| Case study | 35% |
| Quiz | 30% |
Fee information
Domestic
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees
International
Please check the international course and fee list to determine the relevant fees.