Unit aim
Focuses on managerial issues related to digital enterprises: benefits and opportunities as supported and enabled by internet technologies and modern information technology applications; security, legal and ethical issues; and the role of government. The unit uses a text but also relies heavily on web-based materials.
Unit content
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Digital enterprise basics
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Technology foundations for digital enterprise
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Business to consumer (B2C) digital enterprise: E-tailing & Internet marketing
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Business to business (B2B) digital business and supply chain
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Other types of digital enterprise: E-government, e-learning, e-publishing, consumer to consumer (C2C) digital business, Blogs, wikis, online communities & social networks
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Mobile enterprise
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Electronic payment systems
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Planning and launching e-initiatives
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Security, ethical, societal and legal issues of digital enterprise
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Success factors, challenges, and future directions
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
GA1: Intellectual rigour,
GA2: Creativity,
GA3: Ethical practice,
GA4: Knowledge of a discipline,
GA5: Lifelong learning,
GA6: Communication and social skills,
GA7: Cultural competence| On completion of this unit, students should be able to: | GA1 | GA2 | GA3 | GA4 | GA5 | GA6 | GA7 |
|---|
| 1 | explain the technologies and technology applications which enable digital enterprises for business | Intellectual rigour | Creativity | | Knowledge of a discipline | | | |
| 2 | apply expertise in recognising and analysing digital enterprise opportunities | Intellectual rigour | Creativity | | Knowledge of a discipline | | | |
| 3 | discuss security, ethical, societal, and legal issues relating to digital enterprises | | | Ethical practice | Knowledge of a discipline | | | Cultural competence |
| 4 | evaluate existing digital enterprise websites. | Intellectual rigour | Creativity | | Knowledge of a discipline | | | |
On completion of this unit, students should be able to:
- explain the technologies and technology applications which enable digital enterprises for business
- GA1:
Intellectual rigour
- GA2:
Creativity
- GA4:
Knowledge of a discipline
- apply expertise in recognising and analysing digital enterprise opportunities
- GA1:
Intellectual rigour
- GA2:
Creativity
- GA4:
Knowledge of a discipline
- discuss security, ethical, societal, and legal issues relating to digital enterprises
- GA3:
Ethical practice
- GA4:
Knowledge of a discipline
- GA7:
Cultural competence
- evaluate existing digital enterprise websites.
- GA1:
Intellectual rigour
- GA2:
Creativity
- GA4:
Knowledge of a discipline
Prescribed texts
Session 2
- Turban, E., King, D., Lee, J.K., Liang, T. P., Turban, D.C. , 2015, Electronic Commerce: A Managerial and Social Networks Perspective, Eighth Edition, 2015, 8th Edition , Springer , Germany. ISBN: ISBN: 978-3-319-10090-6 (Hard Copy)/ 978-3-319-10091-3 (E-Copy).
- Prescribed text information is not currently available.
Prescribed texts may change in future study periods.