Introduces students to the principles and practices of e-commerce to enable students to gain theoretical understanding of elemental issues of e-commerce systems and practical ability to launch and maintain e-commerce. Students will have opportunities to evaluate existing Web sites to enhance their understanding and develop prototypes of e-commerce Web sites to gain hands-on experience.
Topic 1: Introduction to e-commerce
Topic 2: Business models for e-commerce
Topic 3: E-commerce websites
Topic 4: Technology infrastructure for e-commerce
Topic 5: Web server hardware and software
Topic 6: Marketing on the Web
Topic 7: B2B activities, auctions and m-commerce
Topic 8: E-commerce environment: International, legal, ethical and tax issues
Topic 9: E-commerce security
Topic 10: Implementation of e-commerce security
Topic 11: Electronic payment systems
Topic 12: Planning for e-commerce
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
GA1: Intellectual rigour,
GA3: Ethical practice,
GA4: Knowledge of a discipline,
GA5: Lifelong learning,
GA6: Communication and social skills,
GA7: Cultural competence
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||describe the history and the current status of e-commerce||Intellectual rigour||Knowledge of a discipline|
|2||explain the technology and the communication infrastructure upon which e-commerce systems are built||Intellectual rigour||Knowledge of a discipline|
|3||describe business issues in e-commerce environment||Intellectual rigour||Knowledge of a discipline|
|4||identify management issues associated with building e-commerce systems||Intellectual rigour||Knowledge of a discipline|
|5||identify the security, key legal, taxation and ethical issues associated with e-commerce and how to deal with them.||Ethical practice|
- Schneider, G, 2017, Electronic Commerce, 12th edn, Cengage Learning. ISBN: 9781305867819.
- Prescribed text information is not currently available.