Unit aim

Focuses on managerial issues related to digital enterprises: benefits and opportunities as supported and enabled by internet technologies and modern information technology applications; security, legal and ethical issues; and the role of government. The unit uses a text but also relies heavily on web-based materials.

Unit content

  • Digital enterprise basics & Technology foundations for digital enterprise
  • Business to consumer (B2C) (E-tailing & Internet marketing) & Business to business (B2B) digital business
  • Mobile enterprise, Social networks and Other types of digital enterprise
  • Electronic payment systems
  • Planning and launching e-initiatives
  • Success factors, challenges/critical issues, and future directions.

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Prescribed texts

Study Period 3

  • Textbook: Turban, E., King, D., Lee, J.K., Liang, T.P., Turban, D.C., 2015, Electronic Commerce: A Managerial and Social Networks Perspective, 8th edn, Springer , Germany. ISBN: ISBN: 978-3-319-10090-6 (Hard Copy)/ 978-3-319-10091-3 (E-Copy).
Prescribed texts may change in future study periods.

Teaching and assessment

SCU Online (intensive)

Teaching method
Structured online learning
Assessment
Case study30%
Report30%
Report40%
Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2017 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.