Availabilities:
2020 unit offering information will be available in September 2019
Unit aim
Focuses on managerial issues related to digital enterprises: benefits and opportunities as supported and enabled by internet technologies and modern information technology applications; security, legal and ethical issues; and the role of government. The unit uses a text but also relies heavily on web-based materials.
Unit content
- Digital enterprise basics & Technology foundations for digital enterprise
- Business to consumer (B2C) (E-tailing & Internet marketing) & Business to business (B2B) digital business
- Mobile enterprise, Social networks and Other types of digital enterprise
- Electronic payment systems
- Planning and launching e-initiatives
- Success factors, challenges/critical issues, and future directions.
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
| On completion of this unit, students should be able to: | GA1 | GA2 | GA3 | GA4 | GA5 | GA6 | GA7 | |
|---|---|---|---|---|---|---|---|---|
| 1 | examine the technologies and technology applications which enable digital enterprises for business | Intellectual rigour | Creativity | Knowledge of a discipline | ||||
| 2 | develop and apply expertise in recognising and analysing digital enterprise opportunities | Intellectual rigour | Creativity | Knowledge of a discipline | ||||
| 3 | examine security, ethical, societal, political, legal and global issues relating to digital enterprises | Ethical practice | Knowledge of a discipline | Cultural competence | ||||
| 4 | evaluate digital enterprise websites and systems. | Intellectual rigour | Creativity | Knowledge of a discipline | ||||
Prescribed texts
Study Period 1
- Textbook: Turban, E, Outland, J, King, D, Lee, JK, Liang, TP, & Turban, DC, 2018, Electronic Commerce 2018: A Managerial and Social Networks Perspective, 9th edn, Springer , Germany. ISBN: ISBN: 978-3-319-58714-1 (Hard Copy)/ 978-3-319-58715-8 (E-Copy).
Study Period 4
- Prescribed text information is not currently available.
Teaching and assessment
SCU Online (intensive)
| Teaching method |
| Structured online learning |
| Assessment | |
| Case study | 20% |
| Report | 30% |
| Report | 50% |
Fee information
Domestic
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2020 Commonwealth Supported only. Student contribution band: 3
Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees
International
Please check the international course and fee list to determine the relevant fees.