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LocationDomesticInternational
SCU OnlineStudy Period 1,4Study Period 1,4

Unit description

Focuses on managerial issues related to digital enterprises: benefits and opportunities as supported and enabled by internet technologies and modern information technology applications; security, legal and ethical issues; and the role of government. The unit uses a text but also relies heavily on web-based materials.

Unit content

  • Digital enterprise basics and technology foundations for digital enterprise
  • Business to consumer (B2C) (E-tailing and Internet marketing) and business to business (B2B) digital business
  • Mobile enterprise, Social networks and Other types of digital enterprise
  • Electronic payment systems
  • Planning and launching e-initiatives
  • Success factors, challenges/critical issues, and future directions.

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
On completion of this unit, students should be able to:GA1GA2GA3GA4GA5GA6GA7
1examine the technologies and technology applications which enable digital enterprises for businessIntellectual rigourCreativityKnowledge of a discipline
2develop and apply expertise in recognising and analysing digital enterprise opportunitiesIntellectual rigourCreativityKnowledge of a discipline
3examine security, ethical, societal, political, legal and global issues relating to digital enterprisesEthical practiceKnowledge of a disciplineCultural competence
4evaluate digital enterprise websites and systems.Intellectual rigourCreativityKnowledge of a discipline

On completion of this unit, students should be able to:

  1. examine the technologies and technology applications which enable digital enterprises for business
    • GA1: Intellectual rigour
    • GA2: Creativity
    • GA4: Knowledge of a discipline
  2. develop and apply expertise in recognising and analysing digital enterprise opportunities
    • GA1: Intellectual rigour
    • GA2: Creativity
    • GA4: Knowledge of a discipline
  3. examine security, ethical, societal, political, legal and global issues relating to digital enterprises
    • GA3: Ethical practice
    • GA4: Knowledge of a discipline
    • GA7: Cultural competence
  4. evaluate digital enterprise websites and systems.
    • GA1: Intellectual rigour
    • GA2: Creativity
    • GA4: Knowledge of a discipline

Prescribed texts

  • Textbook: Turban, E, Outland, J, King, D, Lee, JK, Liang, TP & Turban, DC, 2018, Electronic Commerce 2018: A Managerial and Social Networks Perspective, 9th edn, Springer , Germany. ISBN: ISBN: 978-3-319-58714-1 (Hard Copy)/ 978-3-319-58715-8 (E-Copy).

  • Textbook: Turban, E, Outland, J, King, D, Lee, JK, Liang, TP & Turban, DC, 2018, Electronic Commerce 2018: A Managerial and Social Networks Perspective, 9th edn, Springer , Germany. ISBN: ISBN: 978-3-319-58714-1 (Hard Copy)/ 978-3-319-58715-8 (E-Copy).
Prescribed texts may change in future study periods.

Teaching and assessment

Teaching method
Structured online learning
Assessment
Case study20%
Report30%
Report50%
Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2020 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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