|SCU Online||Study Period 1,4||Study Period 1,4|
Focuses on managerial issues related to digital enterprises: benefits and opportunities as supported and enabled by internet technologies and modern information technology applications; security, legal and ethical issues; and the role of government. The unit uses a text but also relies heavily on web-based materials.
- Digital enterprise basics and technology foundations for digital enterprise
- Business to consumer (B2C) (E-tailing and Internet marketing) and business to business (B2B) digital business
- Mobile enterprise, Social networks and Other types of digital enterprise
- Electronic payment systems
- Planning and launching e-initiatives
- Success factors, challenges/critical issues, and future directions.
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||examine the technologies and technology applications which enable digital enterprises for business||Intellectual rigour||Creativity||Knowledge of a discipline|
|2||develop and apply expertise in recognising and analysing digital enterprise opportunities||Intellectual rigour||Creativity||Knowledge of a discipline|
|3||examine security, ethical, societal, political, legal and global issues relating to digital enterprises||Ethical practice||Knowledge of a discipline||Cultural competence|
|4||evaluate digital enterprise websites and systems.||Intellectual rigour||Creativity||Knowledge of a discipline|
Study Period 1
- Textbook: Turban, E, Outland, J, King, D, Lee, JK, Liang, TP, & Turban, DC, 2018, Electronic Commerce 2018: A Managerial and Social Networks Perspective, 9th edn, Springer , Germany. ISBN: ISBN: 978-3-319-58714-1 (Hard Copy)/ 978-3-319-58715-8 (E-Copy).
Study Period 4
- Prescribed text information is not currently available.
Teaching and assessment
SCU Online (intensive)
|Structured online learning|
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2020 Commonwealth Supported only. Student contribution band: 3
Please check the international course and fee list to determine the relevant fees.