Gold CoastSession 1,2Session 1,2

Unit description

Introduces students to digital innovation: the entrepreneurial environment and way of thinking, and the process of innovation. Students gain insight into diverse social, economic, institutional and political factors affecting future software development and User Experience (UX) design. Students learn to critically evaluate the risks involved with the entrepreneurship and innovation process.

Unit content

Topic 1: Entrepreneurship processes and development for digital transformations

Topic 2: Business innovation models

Topic 3: Innovation management and organisation in technology-driven enterprises

Topic 4: Social innovation and social entrepreneurs

Topic 5: Assessing entrepreneurial opportunities

Topic 6: Capital and networking

Topic 7: Role of social media in business development and growth

Topic 8: New venture creation: Software and interactive products

Topic 9: Challenges for new venture creation

Topic 10: Developing an effective business plan

Topic 11: Growth strategies

Topic 12: Ethics of innovation and entrepreneurship

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Prescribed texts

Session 1

  • Kuratko, DF, 2017, Entrepreneurship: Theory, Process, Practice, 10th edn, Cengage Learning.
  • Plucker, JA, 2017, Creativity and Innovation: Theory, Research, and Practice, Prufrock Press.

Session 2

  • Prescribed text information is not currently available.
Prescribed texts may change in future study periods.

Teaching and assessment

Gold Coast

Teaching method
Lecture on-site 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information


Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2020 Commonwealth Supported only. Student contribution band: 2

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees


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