Availabilities:
| Location | Domestic | International |
|---|
| Coomera | | |
| Gold Coast | | |
| Lismore | | |
| Online | | |
Unit description
Introduces students to a critical analysis of media practices and uses in everyday life. From social networking to watching telly, from political campaigning to going to the movies; particular consideration is given to how we engage with media, and what impact it has on our perceptions of ourselves and the world around us. Students are encouraged to fashion their assignments around their own media interests and uses, thus making it clear that their studies are not something remote from their daily lives.
Unit content
Section 1: Media and everyday life
Section 2: Representation and identity
Section 3: Media power, practice and control
Section 4: Mass[-ive] media and everyday culture
Section 5: Media audiences
Section 6: Globalisation and media futures
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
GA1: Intellectual rigour,
GA2: Creativity,
GA3: Ethical practice,
GA4: Knowledge of a discipline,
GA5: Lifelong learning,
GA6: Communication and social skills,
GA7: Cultural competence| On completion of this unit, students should be able to: | GA1 | GA2 | GA3 | GA4 | GA5 | GA6 | GA7 |
|---|
| 1 | develop a critical perspective | | | | | Lifelong learning | | Cultural competence |
| 2 | apply a range of theoretical approaches to the study of media | | | | | | Communication and social skills | Cultural competence |
| 3 | comprehend key concepts such as representation, power and identity | | | | | Lifelong learning | | Cultural competence |
| 4 | research and study independently | | | | | Lifelong learning | Communication and social skills | |
| 5 | analyse media texts and messages, and recognise their own role, as both audiences and practitioners, in negotiating meanings | | | | | Lifelong learning | | Cultural competence |
| 6 | write in an academic style | | | | | | Communication and social skills | Cultural competence |
| 7 | understand media texts and practices in their historical and socio-political contexts. | | | | | | | Cultural competence |
On completion of this unit, students should be able to:
- develop a critical perspective
- GA5:
Lifelong learning
- GA7:
Cultural competence
- apply a range of theoretical approaches to the study of media
- GA6:
Communication and social skills
- GA7:
Cultural competence
- comprehend key concepts such as representation, power and identity
- GA5:
Lifelong learning
- GA7:
Cultural competence
- research and study independently
- GA5:
Lifelong learning
- GA6:
Communication and social skills
- analyse media texts and messages, and recognise their own role, as both audiences and practitioners, in negotiating meanings
- GA5:
Lifelong learning
- GA7:
Cultural competence
- write in an academic style
- GA6:
Communication and social skills
- GA7:
Cultural competence
- understand media texts and practices in their historical and socio-political contexts.
Prescribed texts
Prescribed texts may change in future study periods.