Availabilities:

LocationDomesticInternational
Coomera
Gold Coast
Lismore
OnlineN/A

Unit description

Introduces students to a critical analysis of media practices and uses in everyday life. From social networking to watching telly, from political campaigning to going to the movies; particular consideration is given to how we engage with media, and what impact it has on our perceptions of ourselves and the world around us. Students are encouraged to fashion their assignments around their own media interests and uses, thus making it clear that their studies are not something remote from their daily lives.

Unit content

  1. Media & Everyday Life
  2. Representation & Identity     
  3. Media Power: Practices & Control
  4. Mass[ive] Media & Popular Culture
  5. Media Audiences
  6. Globalisation & Media Futures

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1develop a critical perspective
2apply a range of theoretical approaches to the study of media
3comprehend key concepts such as representation, power and identity
4analyse media texts and messages, and recognise their own role, as both audiences and practitioners, in negotiating meanings

On completion of this unit, students should be able to:

  1. develop a critical perspective
  2. apply a range of theoretical approaches to the study of media
  3. comprehend key concepts such as representation, power and identity
  4. analyse media texts and messages, and recognise their own role, as both audiences and practitioners, in negotiating meanings

Prescribed Learning Resources

Prescribed Texts
  • No prescribed texts.
Prescribed Resources/Equipment
  • No prescribed resources/equipment.
Prescribed Learning Resources may change in future Teaching Periods

Teaching and assessment

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Portfolio35%
Proposal - Media Text Analysis25%
Presentation - Media Text Analysis40%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Portfolio35%
Proposal - Media Text Analysis25%
Presentation - Media Text Analysis40%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Portfolio35%
Proposal - Media Text Analysis25%
Presentation - Media Text Analysis40%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Portfolio35%
Proposal - Media Text Analysis25%
Presentation - Media Text Analysis40%
Notice

Intensive offerings may or may not be scheduled in every teaching period. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the teaching period.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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