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LocationDomesticInternational
Coomera
Term2
Term2
Gold Coast
Term2
Term2
Lismore
Term2
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Online
Term2
N/A

Unit description

Introduces students to the principles of visual communication and design through the analysis and production of digital media. Students acquire skills in image capture, creation and manipulation, and in layout and typography, and apply them using industry standard software in response to design briefs.

Unit content

  1. What is Visual Communication?
  2. Design Principles & Design Elements
  3. Image analysis
  4. Layout and Composition
  5. Typography    
  6. Symbols & Icons; Brand Identity

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1Identify and analyse modes of digital presentation and publishing in social, cultural, political and economic contexts
2Understand and implement current technical standards for the creation, manipulation and distribution of digital images
3Apply principles of visual design and communication to the production of digital media for specific audiences.

On completion of this unit, students should be able to:

  1. Identify and analyse modes of digital presentation and publishing in social, cultural, political and economic contexts
  2. Understand and implement current technical standards for the creation, manipulation and distribution of digital images
  3. Apply principles of visual design and communication to the production of digital media for specific audiences.

Prescribed Learning Resources

Prescribed Texts
  • Additional Readings will be available via myReadings from MySCU, ..
  • Most of the compulsory readings for this unit are from the prescribed text which is available as an ebook and can be accessed online via the SCU Library: Hashimoto, A & Clayton, M , 2009, Visual Design Fundamentals: A Digital Approach, 3rd edn, Charles River Media / Cengage Learning, Boston, MA. ISBN: 9781584505815.
Prescribed Learning Resources may change in future Teaching Periods

Teaching and assessment

Notice

Intensive offerings may or may not be scheduled in every teaching period. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the teaching period.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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