Availabilities:
| Location | Domestic | International |
|---|
| Brisbane - The Hotel School | | |
| Gold Coast | | |
| Melbourne - The Hotel School | | |
| Online | | |
| Papua New Guinea - IBSU Port Moresby | N/A | |
| Sydney - The Hotel School | | |
Unit description
Develops students’ understanding of the importance and application of the research process to businesses. Through a project-based teaching approach, students develop a research question and choose appropriate theoretical, methodological, and analytical frameworks to best answer that question. Students gain skills in the planning, preparation, design and presentation of a business research project.
Unit content
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Introducing business research
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Beginning research
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Review of related literature
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Research design
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Quantitative methods
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Qualitative methods
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Selecting the sample
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Analysing the data
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Reporting the research
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
GA1: Intellectual rigour,
GA2: Creativity,
GA3: Ethical practice,
GA4: Knowledge of a discipline,
GA5: Lifelong learning,
GA6: Communication and social skills,
GA7: Cultural competence| On completion of this unit, students should be able to: | GA1 | GA2 | GA3 | GA4 | GA5 | GA6 | GA7 |
|---|
| 1 | develop a formal and robust research question on which to base a research project | Intellectual rigour | | | | | | |
| 2 | write a critical literature review and explain its role in the research planning process | Intellectual rigour | | | | | | |
| 3 | plan and design a research proposal | Intellectual rigour | Creativity | | | | | |
| 4 | explain basic qualitative and quantitative data collection methods and methods of analysis | Intellectual rigour | | Ethical practice | | | | |
| 5 | critically evaluate the limitations of social research | Intellectual rigour | | | | | | |
On completion of this unit, students should be able to:
- develop a formal and robust research question on which to base a research project
- write a critical literature review and explain its role in the research planning process
- plan and design a research proposal
- GA1:
Intellectual rigour
- GA2:
Creativity
- explain basic qualitative and quantitative data collection methods and methods of analysis
- GA1:
Intellectual rigour
- GA3:
Ethical practice
- critically evaluate the limitations of social research
Prescribed texts
- Quinlan, C, Babin, BJ, Carr, JC, Griffin, M & Zikmund, WG, 2015, Business Research Methods, 1st edn, Cengage, Hampshire. ISBN: 9781473704855.
- Prescribed text information is not currently available.
Prescribed texts may change in future study periods.