Unit aim

Provides a student with knowledge of how consumers make decisions including what is consumed, how this effects our self and social identity, and what this means for marketing practitioners, public policy makers and consumers themselves. Decision making processes frame this unit and these are explained via the lenses of psychology, sociology and business theory.

Unit content

Topic 1 Introduction to consumer behaviour
Topic 2 Consumer research
Topic 3 The consumer decision process part 1
Topic 4 The consumer decision process part 2
Topic 5 Consumer perception, attitude
Topic 6 Consumer learning
Topic 7 Consumer motivation and personality
Topic 8 Culture, lifestyle and social class
Topic 9 Group influences and household structures
Topic 10 Consumerism and beyond consumption

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Prescribed texts

Session 1

  • Quester, P, Pettigrew, S, Kopanidis, F, Rao Hil, S & Hawkins, DI, 2014, Consumer Behaviour: implications for marketing, 7th edn, McGraw Hill, Australia. ISBN: 9781743076811.

Session 2

  • Prescribed text information is not currently available.
Prescribed texts may change in future study periods.

Teaching and assessment

Gold Coast

Teaching method
Lecture online 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Research Proposal30%
Research Review40%
Exam: closed book30%

Melbourne

Teaching method
Lecture online 1 hour (12 weeks)
Tutorial on-site 3 hours (12 weeks)
Assessment
Research Proposal30%
Research Review40%
Exam: closed book30%

Online

Teaching method
Lecture online 1 hour (12 weeks)
Assessment
Research Proposal30%
Research Review40%
Exam: closed book30%

Papua New Guinea - IBSU Port Moresby

Teaching method
Workshop on-site
Assessment
Research Proposal30%
Research Review40%
Exam: closed book30%

Singapore - MDIS

Teaching method
Structured online learning
Assessment
Research Proposal30%
Research Review40%
Exam: closed book30%

Sydney

Teaching method
Lecture online 1 hour (12 weeks)
Tutorial on-site 3 hours (12 weeks)
Assessment
Research Proposal30%
Research Review40%
Exam: closed book30%
Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2017 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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