Unit description

Focuses on developing practical skills in the areas of sport promotion and public relations. There is an emphasis on how these relate to the effective operation and communication strategies in the areas of sport and fitness organisations.

Unit content

Topic 1: Sport promotion and public relations: An overview
Topic 2: Developing a typical promotional plan
Topic 3: Communication theory as it relates to sport promotion
Topic 4: Writing the basic media release
Topic 5: Branding and logo design
Topic 6: Newsletters
Topic 7: Guidelines for effective radio and television news
Topic 8: Flyers, posters and brochures
Topic 9: Advertising
Topic 10: Crisis management in sport
Topic 11: New Media
Topic 12: Creating media attention

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Teaching and assessment


Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information


Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2017 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees


Please check the international course and fee list to determine the relevant fees.