Focuses on developing practical skills in the areas sport promotion and public relations as they relate to the effective operation and communication strategies in the areas of sport, and to a lesser extent fitness, organisations.
Topic 1: Sport promotion and public relations: An overview
Topic 2: Developing a typical promotional plan
Topic 3: Communication theory as it relates to sport promotion
Topic 4: Writing the basic media release
Topic 5: Branding and logo design
Topic 6: Newsletters
Topic 7: Guidelines for effective radio and television news
Topic 8: Flyers, posters and brochures
Topic 9: Advertising
Topic 10: Crisis management in sport
Topic 11: New Media
Topic 12: Creating media attention
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||Develop innovative publicity and promotion strategies for the sport and fitness market place.||Creativity||Communication and social skills|
|2||Create news stories, develop and distribute news releases to the media and evaluate their effectiveness.||Intellectual rigour||Creativity||Communication and social skills|
|3||Identify the major factors in the development of promotion and advertising programs for the sport and fitness industries.||Intellectual rigour||Creativity|
|4||Use computer technology to produce public relations and advertising materials.||Intellectual rigour|
|5||Plan, deliver and critique oral presentations, and work effectively within a "team" environment in the development of promotional strategies and/or plans.||Intellectual rigour||Creativity||Communication and social skills|
- No prescribed texts.
Teaching and assessment
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2014 Commonwealth Supported only. Student contribution band: 3
Please check the international course and fee list to determine the relevant fees.