Availabilities:

2021 unit offering information will be available in September 2020

Unit description

Examines and evaluates the convention, meeting and exhibition industry. Provides technical and theoretical knowledge and skills to apply the specialist planning processes used globally in the industry. Examines the physical requirements, marketing, management and operation of convention and exhibition facilities.

Unit content

Topic 1: Activities, profile and benefits of the Business Events Industry

Topic 2: The Business Events Industry Structure

Topic 3: Clients and B2B marketing 

Topic 4: Program Components and Design

Topic 5: Business Events Venues

Topic 6: Location Destinations for Meetings and Exhibitions

Topic 7: Clients' Briefs and Bidding Proposals

Topic 8: Income Sources (sponsorship, exhibition fees, merchandising, grants)

Topic 9: Planning for On-site Conference Operations  

Topic 10: Exhibition and Trade Fair Management 

Topic 11: Virtual Meetings

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
On completion of this unit, students should be able to:GA1GA2GA3GA4GA5GA6GA7
1Comprehend and evaluate the significance of business events regionally, nationally and internationallyCultural competence
2Define and explore the roles of specialist supplier organisations and facility and venue providers in the conduct of conventions, meetings and exhibitionsKnowledge of a discipline
3Identify and explore resource supply and budgetary considerations in the planning and operation of a business eventKnowledge of a discipline
4Plan, develop and present a bid proposal to host a conference and exhibition.Knowledge of a disciplineCommunication and social skills

On completion of this unit, students should be able to:

  1. Comprehend and evaluate the significance of business events regionally, nationally and internationally
    • GA7: Cultural competence
  2. Define and explore the roles of specialist supplier organisations and facility and venue providers in the conduct of conventions, meetings and exhibitions
    • GA4: Knowledge of a discipline
  3. Identify and explore resource supply and budgetary considerations in the planning and operation of a business event
    • GA4: Knowledge of a discipline
  4. Plan, develop and present a bid proposal to host a conference and exhibition.
    • GA4: Knowledge of a discipline
    • GA6: Communication and social skills

Teaching and assessment

Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2021 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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