Unit description

Provides an overview of the convention, meeting and exhibition industry. It examines the physical requirements, marketing, management and operation of convention and exhibition facilities. Emphasis is also placed on the planning and management of conventions and meetings. An important aim of this unit is for students to develop a bid proposal for a hypothetical conference and trade show.

Unit content

This unit contains 10 topics:

Topic 1. Introduction to business events, current issues, and trends
Topic 2. The business events industry structure and internal marketing
Topic 3. Bids, briefs and objectives
Topic 4. Destinations and venues
Topic 5. Programming
Topic 6. Exhibition and trade fair management
Topic 7. Budgeting and economic risk management
Topic 8. On-site conference operations
Topic 9. Marketing
Topic 10. Sponsorship and grants

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Prescribed texts

Session 1

  • No prescribed texts.

Session 3

  • No prescribed texts.
Prescribed texts may change in future study periods.

Teaching and assessment

Coffs Harbour

Teaching method
Lecture on-site 2 hours (Weekly for 11 weeks)
Tutorial on-site 1 hour (Weekly for 11 weeks)
Assessment
Business Proposal25%
Presentation10%
Program and Operational plans35%
ReportSR
Exam: closed book30%

Gold Coast

Teaching method
Lecture on-site 2 hours (Weekly x 11)
Tutorial on-site 1 hour (Weekly x 11)
Assessment
Business Proposal25%
Presentation10%
Program and Operational plans35%
ReportSR
Exam: closed book30%

Online

Teaching method
Structured online learning 3 hour (Weekly x 11)
Assessment
Business Proposal35%
Program and Operational plans35%
Exam: closed book30%

Singapore - MDIS

Teaching method
Lecture on-site 3 hours (Weekly x 11)
Assessment
Business Proposal25%
Presentation10%
Program and Operational plans35%
ReportSR
Exam: closed book30%

Sydney - The Hotel School

Teaching method
Lecture on-site 3 hours (Weekly x 11)
Assessment
Business Proposal25%
Presentation10%
Program and Operational plans35%
ReportSR
Exam: closed book30%
Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2014 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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