Unit aim

Examines and evaluates the convention, meeting and exhibition industry. Provides technical and theoretical knowledge and skills to apply the specialist planning processes used globally in the industry. Examines the physical requirements, marketing, management and operation of convention and exhibition facilities.

Unit content

Topic 1:  Activities, profile and benefits

Topic 2: Destinations & venues for Business Events

Topic 3: Industry Structure

Topic 4: B2B marketing – Clients and ROI

Topic 5: Bids & Briefs

Topic 6: Programming and activities

Topic 7: Income sources (registration, sponsorship, exhibition, grants)

Topic 8: On site operations – Meetings 

Topic 9: On site operations – Exhibitions 

Topic 10: Marketing to attendees

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Prescribed texts

Session 1

  • No prescribed texts.

Session 3

  • George Fenich, 2012, Meetings, Expositions, Events and Conventions, International Edition, 3rd, Pearson, New Jersey USA. ISBN: 13:987-0-13-271991-9.
Prescribed texts may change in future study periods.

Teaching and assessment

Gold Coast

Teaching method
Lecture online 1 hour (Weekly x 12)
Tutorial on-site 2 hours (Weekly x 12)
Bid Proposal50%
Exam: closed book40%


Teaching method
Lecture online 1 hour (Weekly x 12)
Bid Proposal50%
Exam: closed book40%

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information


Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2017 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees


Please check the international course and fee list to determine the relevant fees.