Examines and evaluates the convention, meeting and exhibition industry. Provides technical and theoretical knowledge and skills to apply the specialist planning processes used globally in the industry. Examines the physical requirements, marketing, management and operation of convention and exhibition facilities.
Topic 1: Activities, profile and benefits
Topic 2: Destinations & venues for Business Events
Topic 3: Industry Structure
Topic 4: B2B marketing – Clients and ROI
Topic 5: Bids & Briefs
Topic 6: Programming and activities
Topic 7: Income sources (registration, sponsorship, exhibition, grants)
Topic 8: On site operations – Meetings
Topic 9: On site operations – Exhibitions
Topic 10: Marketing to attendees
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||Comprehend and evaluate the significance of business events regionally, nationally and internationally||Cultural competence|
|2||Define and explore the roles of specialist supplier organisations and facility and venue providers in the conduct of conventions, meetings and exhibitions.||Knowledge of a discipline|
|3||Identify and explore resource supply and budgetary considerations in the planning and operation of a business event||Knowledge of a discipline|
|4||Plan, develop and present a bid proposal to host a conference and exhibition.||Knowledge of a discipline||Communication and social skills|
- No prescribed texts.
- George Fenich, 2012, Meetings, Expositions, Events and Conventions, International Edition, 3rd, Pearson, New Jersey USA. ISBN: 13:987-0-13-271991-9.
Teaching and assessment
|Lecture online 1 hour (Weekly x 12)|
|Exam: closed book||40%|
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2017 Commonwealth Supported only. Student contribution band: 3
Please check the international course and fee list to determine the relevant fees.