Unit description

Examines and evaluates the convention, meeting and exhibition industry. Provides technical and theoretical knowledge and skills to apply the specialist planning processes used globally in the industry. Examines the physical requirements, marketing, management and operation of convention and exhibition facilities.

Unit content

Topic 1:  Activities, profile and benefits

Topic 2:  Industry Structure

Topic 3: B2B marketing – Clients and ROI

Topic 4: Program design

Topic 5: Venues

Topic 6: Destinations

Topic 7: Bids and Briefs

Topic 8: Income sources (registration, sponsorship, exhibition, grants)

Topic 9: Planning for On site operations – Meetings 

Topic 10: Exhibition and Trade Fair management 

Topic 11: Marketing to attendees

Topic 12: Conference and Exhibition Software

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Prescribed texts

Session 1

  • There are two text books used for this unit, however the prescribed text is: George Fenich, 2012, Meetings, Expositions, Events and Conventions, International Edition, 3rd edn, Pearson, New Jersey USA. ISBN: 13:987-0-13-271991-9.

Session 3

  • There are two text books used for this unit, however the prescribed text is: George Fenich, 2012, Meetings, Expositions, Events and Conventions, International Edition, 3rd edn, Pearson, New Jersey USA. ISBN: 13:987-0-13-271991-9.
Prescribed texts may change in future study periods.

Teaching and assessment

Gold Coast

Teaching method
Lecture online 1 hour (Weekly x 12)
Tutorial on-site 2 hours (Weekly x 12)
Assessment
Bid Proposal50%
Presentation10%
ReportSR
Exam: closed book40%

Melbourne - The Hotel School

Teaching method
Lecture on-site 1 hour (Weekly X 12)
Tutorial on-site 2 hours (Weekly X 12)
Assessment
Bid Proposal50%
Presentation10%
ReportSR
Exam: closed book40%

Online

Teaching method
Lecture online 1 hour (Weekly x 12)
Assessment
Bid Proposal50%
Presentation10%
ReportSR
Exam: closed book40%

Sydney - The Hotel School

Teaching method
Tutorial on-site 2 hours (Weekly X 12)
Lecture on-site 1 hour (Weekly x 12)
Assessment
Bid Proposal50%
Presentation10%
ReportSR
Exam: closed book40%
Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2018 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

+