Availabilities:

2021 unit offering information will be available in September 2020

Unit description

Develops students' understanding and knowledge of marketing and promotion theory as it relates to sport, exercise and allied health organisations.  Students will acquire knowledge and skills related to a range of strategies that can help these organisations to be more successful in this highly competitive market place.

Unit content

  • Marketing of sport, exercise and allied health organisations
  • Understanding why marketing the sport, exercise and allied health industry is different to the marketing of traditional products and services
  • The role of branding and logo design as a communication strategy
  • Pricing strategies for sport, exercise and allied health organisations
  • The role of research in the sport, exercise and allied health industries
  • Developing a marketing plan for the sport, exercise and allied health organisation
  • Target marketing
  • Consumer behaviour in the sport, exercise and allied health industries
  • Writing media copy for print and electronic news
  • Creating media attention in a crowded media environment
  • Sponsorship and its role in sport, exercise and allied health organisations
  • Developing a sponsorship proposal

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
On completion of this unit, students should be able to:GA1GA2GA3GA4GA5GA6GA7
1describe and identify the information sources for effective marketing decision-making and market research.Intellectual rigourKnowledge of a discipline
2develop marketing and promotional plans that relate to specific industries (e.g. allied health) and their consumersIntellectual rigourKnowledge of a disciplineCommunication and social skills
3create news stories, develop and distribute news releases to the media and evaluate their effectivenessIntellectual rigourKnowledge of a disciplineCommunication and social skills
4utilise desktop publication techniques to produce public relations and advertising materialsIntellectual rigourCommunication and social skills
5understand the role played by sponsorship in sport, exercise and allied health organisations and be able to develop sponsorship proposalsKnowledge of a discipline
6work effectively within a "team" environment in the development of marketing and promotional strategies and/or plans.Intellectual rigourCommunication and social skills

On completion of this unit, students should be able to:

  1. describe and identify the information sources for effective marketing decision-making and market research.
    • GA1: Intellectual rigour
    • GA4: Knowledge of a discipline
  2. develop marketing and promotional plans that relate to specific industries (e.g. allied health) and their consumers
    • GA1: Intellectual rigour
    • GA4: Knowledge of a discipline
    • GA6: Communication and social skills
  3. create news stories, develop and distribute news releases to the media and evaluate their effectiveness
    • GA1: Intellectual rigour
    • GA4: Knowledge of a discipline
    • GA6: Communication and social skills
  4. utilise desktop publication techniques to produce public relations and advertising materials
    • GA1: Intellectual rigour
    • GA6: Communication and social skills
  5. understand the role played by sponsorship in sport, exercise and allied health organisations and be able to develop sponsorship proposals
    • GA4: Knowledge of a discipline
  6. work effectively within a "team" environment in the development of marketing and promotional strategies and/or plans.
    • GA1: Intellectual rigour
    • GA6: Communication and social skills

Teaching and assessment

Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2021 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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