Develops students' understanding and knowledge of marketing and promotion theory as it relates to sport, exercise and allied health organisations. Students will acquire knowledge and skills related to a range of strategies that can help these organisations to be more successful in this highly competitive market place.
- Marketing of sport, exercise and allied health organisations
- Understanding why marketing the sport, exercise and allied health industry is different to the marketing of traditional products and services
- The role of branding and logo design as a communication strategy
- Pricing strategies for sport, exercise and allied health organisations
- The role of research in the sport, exercise and allied health industries
- Developing a marketing plan for the sport, exercise and allied health organisation
- Target marketing
- Consumer behaviour in the sport, exercise and allied health industries
- Writing media copy for print and electronic news
- Creating media attention in a crowded media environment
- Sponsorship and its role in sport, exercise and allied health organisations
- Developing a sponsorship proposal
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||describe and identify the information sources for effective marketing decision-making and market research.||Intellectual rigour||Knowledge of a discipline|
|2||develop marketing and promotional plans that relate to specific industries (e.g. allied health) and their consumers||Intellectual rigour||Knowledge of a discipline||Communication and social skills|
|3||create news stories, develop and distribute news releases to the media and evaluate their effectiveness||Intellectual rigour||Knowledge of a discipline||Communication and social skills|
|4||utilise desktop publication techniques to produce public relations and advertising materials||Intellectual rigour||Communication and social skills|
|5||understand the role played by sponsorship in sport, exercise and allied health organisations and be able to develop sponsorship proposals||Knowledge of a discipline|
|6||work effectively within a "team" environment in the development of marketing and promotional strategies and/or plans||Intellectual rigour||Communication and social skills|
- No prescribed texts.
Teaching and assessment
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2017 Commonwealth Supported only. Student contribution band: 3
Please check the international course and fee list to determine the relevant fees.