2020 unit offering information will be available in September 2019
Develops students' understanding and knowledge of marketing and promotion theory as it relates to sport, exercise and allied health organisations. Students will acquire knowledge and skills related to a range of strategies that can help these organisations to be more successful in this highly competitive market place.
- Marketing of sport, exercise and allied health organisations
- Understanding why marketing the sport, exercise and allied health industry is different to the marketing of traditional products and services
- The role of branding and logo design as a communication strategy
- Pricing strategies for sport, exercise and allied health organisations
- The role of research in the sport, exercise and allied health industries
- Developing a marketing plan for the sport, exercise and allied health organisation
- Target marketing
- Consumer behaviour in the sport, exercise and allied health industries
- Writing media copy for print and electronic news
- Creating media attention in a crowded media environment
- Sponsorship and its role in sport, exercise and allied health organisations
- Developing a sponsorship proposal
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||describe and identify the information sources for effective marketing decision-making and market research.||Intellectual rigour||Knowledge of a discipline|
|2||develop marketing and promotional plans that relate to specific industries (e.g. allied health) and their consumers||Intellectual rigour||Knowledge of a discipline||Communication and social skills|
|3||create news stories, develop and distribute news releases to the media and evaluate their effectiveness||Intellectual rigour||Knowledge of a discipline||Communication and social skills|
|4||utilise desktop publication techniques to produce public relations and advertising materials||Intellectual rigour||Communication and social skills|
|5||understand the role played by sponsorship in sport, exercise and allied health organisations and be able to develop sponsorship proposals||Knowledge of a discipline|
|6||work effectively within a "team" environment in the development of marketing and promotional strategies and/or plans.||Intellectual rigour||Communication and social skills|
- No prescribed texts.
Teaching and assessment
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2020 Commonwealth Supported only. Student contribution band: 3
Please check the international course and fee list to determine the relevant fees.