Provides opportunities to apply established strategy frameworks and tools to contemporary organisational contexts to understand the pursuit of sustainable competitive advantage. The unit encourages students to critically engage with the latest thinking about the realities of strategy as a complex social practice characterised by politicised processes. The unit integrates and applies knowledge gained in previous units.
1. The history of strategy and an introduction to basic concepts
2. Schools of thought and strategy formation
3. External analysis
4. Internal analysis
5. Business level strategy
6. Corporate level strategy
7. International business strategy
8. Corporate governance, business ethics, corporate social responsibility and strategy
9. Implementing strategy
10. Strategic management in partly industrialised contexts
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
GA1: Intellectual rigour,
GA3: Ethical practice,
GA4: Knowledge of a discipline,
GA5: Lifelong learning,
GA6: Communication and social skills,
GA7: Cultural competence
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||define and discuss strategy, including its historical development, theoretical variation, and its place in the practice of management and business||Intellectual rigour||Knowledge of a discipline|
|2||critically appraise and apply sound principles of ethical leadership and social responsibility to the strategy process||Intellectual rigour||Communication and social skills|
|3||leverage knowledge gained in earlier units in working effectively with others to develop and apply skills in conducting strategic analysis, and subsequently, developing and communicating strategic options across a variety of industries and competitive situations||Intellectual rigour||Knowledge of a discipline||Communication and social skills|
|4||apply strategic thinking and practice in relation to the particular context of international business||Intellectual rigour||Knowledge of a discipline|
|5||apply critical thinking to the practice of strategy and be able to communicate and manage strategic change and implementation processes.||Intellectual rigour||Knowledge of a discipline||Communication and social skills|
- Johnson, G, Whittington, R, Scholes, K, Angwin, D & Regner, P, 2018, Fundamentals of Strategy, 4th edn, Pearson Education, Harlow (UK). ISBN: 9781292209067.
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