Unit aim

The strategy process is vital to the success of an organisation. It is an ongoing process of applying strategic thinking to the challenge of finding effective responses to dynamic competitive environments whilst making optimal use of resources and capabilities. The aim is to find a strategic direction for the organisation that secures sustainable competitive advantage and its long-term viability and success. Whilst ensuring sound knowledge and application of established strategy frameworks and tools, the unit also requires students to critically engage with the latest thinking about the realities of strategy as a complex social practice characterised by politicised processes. The unit requires students to integrate and apply knowledge and competences gained in previous units. Case studies and a business simulation ensure students apply their knowledge and skills to real business situations.

Unit content

  1. Thinking about Strategy
  2. Leadership Responsibility and Strategy
  3. Analysing External Context.
  4. Analysing Internal Capabilities
  5. Business Strategy and Competitive Advantage.
  6. Corporate-Level Strategies.
  7. Innovation, Integration and Cooperation.
  8. International Business and Strategy.
  9. Change, Politics and Practice.
  10. Aligning Strategy

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Prescribed texts

Session 1

  • Johnson, G, Scholes, K & Whittington, R, 2012, Fundamentals of Strategy, 2nd edn, Pearson, Harlow (UK). ISBN: 9780273757252.

Session 2

  • Johnson, G., Whittington, R., Scholes, K., Angwin, D. & Regner, P., 2015, Fundamentals of Strategy, 3rd edn, Pearson, Harlow (UK). ISBN: 9781292017211.

Session 3

  • Johnson, G, Whittington, R, Scholes, K, Angwin, D & Regner, P, 2015, Fundamentals of Strategy, 3rd edn, Pearson, Harlow (UK). ISBN: 9781292017211.
Prescribed texts may change in future study periods.

Teaching and assessment

Gold Coast

Teaching method
Lecture online 1 hour (10 weeks)
Workshop on-site 2 hours (10 weeks)
Assessment
Project report30%
Case study30%
Exam: closed book40%

Online

Teaching method
Lecture online 1 hour (10 weeks)
Assessment
Project report30%
Case study30%
Exam: closed book40%

Papua New Guinea - IBSU Port Moresby

Teaching method
Structured online learning
Assessment
Project report30%
Case study30%
Exam: closed book40%

Singapore - MDIS

Teaching method
Structured online learning
Assessment
Project report30%
Case study30%
Exam: closed book40%
Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2015 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
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International

Please check the international course and fee list to determine the relevant fees.