The strategy process is vital to the success of an organisation. It is an ongoing process of applying strategic thinking to the challenge of finding effective responses to dynamic competitive environments whilst making optimal use of resources and capabilities. The aim is to find a strategic direction for the organisation that secures sustainable competitive advantage and its long-term viability and success. Whilst ensuring sound knowledge and application of established strategy frameworks and tools, the unit also requires students to critically engage with the latest thinking about the realities of strategy as a complex social practice characterised by politicised processes. The unit requires students to integrate and apply knowledge and competences gained in previous units. Case studies and a business simulation ensure students apply their knowledge and skills to real business situations.
Thinking about Strategy
Leadership Responsibility and Strategy
Analysing External Context.
Analysing Internal Capabilities
Business Strategy and Competitive Advantage.
Innovation, Integration and Cooperation.
International Business and Strategy.
Change, Politics and Practice.
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
GA1: Intellectual rigour,
GA3: Ethical practice,
GA4: Knowledge of a discipline,
GA5: Lifelong learning,
GA6: Communication and social skills,
GA7: Cultural competence
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||define and discuss strategy, including its historical development, theoretical variation, and its place in the practice of management and business||Intellectual rigour||Knowledge of a discipline|
|2||critically appraise and apply sound principles of ethical leadership and responsibility to the strategy process||Ethical practice||Communication and social skills|
|3||work effectively with others to develop and apply skills in conducting and communicating strategic analysis in a variety of industries and competitive situations||Intellectual rigour||Creativity||Knowledge of a discipline||Communication and social skills|
|4||work effectively with others to apply creative and analytical skills to develop strategic options, make appropriate choices, and communicate that effectively||Intellectual rigour||Creativity||Knowledge of a discipline||Communication and social skills|
|5||understand and apply strategic thinking and practice in relation to the particular context of international business||Intellectual rigour||Knowledge of a discipline||Cultural competence|
|6||apply critical thinking to the practice of strategy and be able to communicate and manage strategic change and implementation processes||Intellectual rigour||Ethical practice||Knowledge of a discipline||Communication and social skills|
|7||integrate and apply knowledge and skills gained in earlier units and carry a holistic understanding of strategy and business into future work.||Intellectual rigour||Knowledge of a discipline||Lifelong learning|
- Johnson, G, Scholes, K & Whittington, R, 2012, Fundamentals of Strategy, 2nd edn, Pearson, Harlow (UK). ISBN: 9780273757252.
- Johnson, G., Whittington, R., Scholes, K., Angwin, D. & Regner, P., 2015, Fundamentals of Strategy, 3rd edn, Pearson, Harlow (UK). ISBN: 9781292017211.
- Johnson, G, Whittington, R, Scholes, K, Angwin, D & Regner, P, 2015, Fundamentals of Strategy, 3rd edn, Pearson, Harlow (UK). ISBN: 9781292017211.