Unit description

The strategy process is vital to the success of an organisation. It is an ongoing process of applying strategic thinking to the challenge of finding effective responses to dynamic competitive environments whilst making optimal use of resources and capabilities. The aim is to find a strategic direction for the organisation that secures sustainable competitive advantage and its long-term viability and success. Whilst ensuring sound knowledge and application of established strategy frameworks and tools, the unit also requires students to critically engage with the latest thinking about the realities of strategy as a complex social practice characterised by politicised processes. The unit requires students to integrate and apply knowledge and competences gained in previous units.

Unit content

1.   The history of strategy and an introduction to basic concepts
2.   Schools of Thought and Strategy Formation
3.   External Analysis
4.   Internal Analysis
5.   Business Level Strategy
6.   Corporate Level Strategy
7.   International Business Strategy
8.   Corporate governance, business ethics, corporate social responsibility and strategy
9.   Implementing Strategy
10. Strategic management in partly industrialised contexts

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Prescribed texts

Session 1

  • Johnson, G, Whittington, R, Scholes, K, Angwin, D, & Regner, P, 2015, Fundamentals of Strategy, 3rd, Pearson Education, Harlow (UK). ISBN: 9781292017211.

Session 2

  • Johnson, G, Whittington, R, Scholes, K, Angwin, D, & Regner, P, 2015, Fundamentals of Strategy, 3rd edn, Pearson Education, Harlow (UK). ISBN: 9781292017211.

Session 3

  • Johnson, G, Whittington, R, Scholes, K, Angwin, D, & Regner, P, 2015, Fundamentals of Strategy, 3rd edn, Pearson Education, Harlow (UK). ISBN: 9781292017211.
Prescribed texts may change in future study periods.

Teaching and assessment

China - TUST

Teaching method
Structured online learning
Assessment
Quiz20%
Report50%
Exam: closed book30%

Gold Coast

Teaching method
Lecture online 1 hour (12 weeks)
Workshop on-site 2 hours (12 weeks)
Assessment
Quiz20%
Report50%
Exam: closed book30%

Melbourne

Teaching method
Lecture on-site 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Quiz20%
Report50%
Exam: closed book30%

Melbourne - The Hotel School

Teaching method
Lecture on-site 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Quiz20%
Report50%
Exam: closed book30%

Online

Teaching method
Lecture online 1 hour (12 weeks)
Assessment
Quiz20%
Report50%
Exam: closed book30%

Papua New Guinea - IBSU Enga

Teaching method
Structured online learning
Assessment
Quiz20%
Report50%
Exam: closed book30%

Papua New Guinea - IBSU Port Moresby

Teaching method
Structured online learning
Assessment
Quiz20%
Report50%
Exam: closed book30%

Singapore - MDIS

Teaching method
Structured online learning
Assessment
Quiz20%
Report50%
Exam: closed book30%

Sydney

Teaching method
Lecture on-site 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Quiz20%
Report50%
Exam: closed book30%

Sydney - The Hotel School

Teaching method
Lecture on-site 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Quiz20%
Report50%
Exam: closed book30%
Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2016 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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