Examines and evaluates the functional areas of management, marketing, human resources and funding within the Business Events (MICE) industry at both the strategic and operational level, nationally and internationally . Key factors and issues affecting the future of the industry are reviewed and evaluated. This is achieved by critical evaluation and synthesis of recent academic research and innovative industry best practice.
Topic 1. Business events industry profile & characteristics
Topic 2. Conference procedures and formats
Topic 3 Exhibitions and Trade Fairs
Topic 4 Business Events structure & interrelationships
Topic 5. Professional Conference Organisers (PCO)
Topic 6. Destinations and Venue selection
Topic 7. Marketing & sponsorship for BE
Topic 8. Briefs and Bids
Topic 9. Technological systems and software for BE
Topic 10. Current issues and trends
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||critically analyse and evaluate the significance of the business events industry both nationally and internationally||Intellectual rigour||Knowledge of a discipline||Cultural competence|
|2||identify and explore key factors and criteria to be considered in the planning, organising, staging and management of successful business events||Creativity||Knowledge of a discipline|
|3||examine current global issues associated with business events and evaluate the impacts on the future direction of the industry.||Knowledge of a discipline||Cultural competence|
- Rodgers, T, 2010, Conferences and Conventions: A Global Industry, 2nd edn, Butterworth-Heinemann, Oxford UK. ISBN: 978-0-7506-8544-3.
Teaching and assessment
|Lecture online 1 hour (Weekly x 12)|
|Exam: closed book||50%|
Singapore - MDIS
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2014 Commonwealth Supported only. Student contribution band: 3
Please check the international course and fee list to determine the relevant fees.