Unit description

Examines and evaluates the functional areas of management, marketing, human resources and funding within the Business Events (MICE) industry at both the strategic and operational level, nationally and internationally . Key factors and issues affecting the future of the industry are reviewed and evaluated. This is achieved by critical evaluation and synthesis of recent academic research and innovative industry best practice. 

Unit content

Topic 1. Business events industry profile & characteristics
Topic 2. Conference procedures and formats
Topic 3 Exhibitions and Trade Fairs
Topic 4 Business Events structure & interrelationships
Topic 5. Professional Conference Organisers (PCO)
Topic 6. Destinations and Venue selection
Topic 7. Marketing & sponsorship for BE
Topic 8. Briefs and Bids
Topic 9. Technological systems and software for BE
Topic 10. Current issues and trends

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Prescribed texts

Session 2

  • Rodgers, T, 2010, Conferences and Conventions: A Global Industry, 2nd edn, Butterworth-Heinemann, Oxford UK. ISBN: 978-0-7506-8544-3.
Prescribed texts may change in future study periods.

Teaching and assessment

Gold Coast

Teaching method
Lecture online 1 hour (Weekly x 12)
Tutorial on-site 2 hours (Weekly x 12)
Exam: closed book50%


Teaching method
Lecture online 1 hour (Weekly x 12)
Exam: closed book50%

Singapore - MDIS

Teaching method
Tutorial on-site 3 hours (Weekly x 8)
Lecture on-site 6 hours (2 consecutive days)
Exam: closed book50%

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information


Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2014 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees


Please check the international course and fee list to determine the relevant fees.