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LocationDomesticInternational
Gold CoastSession 2Session 2
Melbourne - The Hotel SchoolSession 2Session 2
OnlineSession 2Session 2
Sydney - The Hotel SchoolSession 2Session 2

Unit description

Examines and evaluates the functional areas of management and marketing of the Business Events industry at both the strategic and operational level, nationally and internationally. Key factors and issues affecting the future of the industry are reviewed and evaluated. This is achieved by critical evaluation and synthesis of recent academic research and innovative industry best practice. 

Unit content

Topic 1.   Business events industry profile and characteristics
Topic 2.   Conference procedures and formats
Topic 3.   Exhibitions and trade fairs
Topic 4.   Destinations and venues
Topic 5.   Business Events structure and interrelationships
Topic 6.   Planning, organising, staging and management of conferences and exhibitions
Topic 7.   Marketing and sponsorship for business events
Topic 8.   Briefs and Bids
Topic 9.   Technological systems and software for business events
Topic 10.  Current issues and trends

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
On completion of this unit, students should be able to:GA1GA2GA3GA4GA5GA6GA7
1Critically analyse and evaluate the significance of the Business Events industry both nationally and internationallyIntellectual rigourKnowledge of a disciplineCultural competence
2Identify and explore key factors and criteria to be considered in the planning, organising, staging and management of successful business eventsIntellectual rigourKnowledge of a discipline
3Examine current global issues associated with business events and evaluate the impacts on the future direction of the industry.Knowledge of a disciplineCultural competence

On completion of this unit, students should be able to:

  1. Critically analyse and evaluate the significance of the Business Events industry both nationally and internationally
    • GA1: Intellectual rigour
    • GA4: Knowledge of a discipline
    • GA7: Cultural competence
  2. Identify and explore key factors and criteria to be considered in the planning, organising, staging and management of successful business events
    • GA1: Intellectual rigour
    • GA4: Knowledge of a discipline
  3. Examine current global issues associated with business events and evaluate the impacts on the future direction of the industry.
    • GA4: Knowledge of a discipline
    • GA7: Cultural competence

Prescribed texts

  • Rodgers, T, 2013, Conferences and Conventions , 3rd edn, Routledge, Abington UK. ISBN: 978-0-415-52669-2.
Prescribed texts may change in future study periods.

Teaching and assessment

Teaching method
Lecture online 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Essay30%
Case study30%
Exam: closed book40%

Teaching method
Lecture on-site 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Essay30%
Case study30%
Exam: closed book40%

Teaching method
Lecture online 1 hour (12 weeks)
Assessment
Essay30%
Case study30%
Exam: closed book40%

Teaching method
Lecture on-site 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Essay30%
Case study30%
Exam: closed book40%
Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2020 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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