Unit aim

Examines and evaluates the nature of organised special events and their impacts on tourism and host communities. It will evaluate complex event governance and operational considerations, and the strategies necessary to ensure sustainable events.

Unit content

Topic 1: Definitions, categories and attributes of special events

Topic 2: Economic and political exploitation of events 

Topic 3: Social, cultural and environmental impacts

Topic 4: Event governance, organisational structures, and stakeholders

Topic 5: Grants and governmental support 

Topic 6: Sponsorship, evaluation, and Return on Investment (ROI)

Topic 7: Production planning 

Topic 8: Hazard and emergency management

Topic 9: Operations management

Topic 10: Event promotion and media relations

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Prescribed texts

Session 3

  • Charles Bladen, Emma Abson, James Kennell and Nick Wilde, 2012, Events Management: An Introduction, 1st Edition, Routledge. ISBN: 978-0415577427.
Prescribed texts may change in future study periods.

Teaching and assessment

Gold Coast

Teaching method
Lecture online 1 hour (12 weeks )
Tutorial on-site 2 hours (12 weeks )
Assessment
Essay30%
Case study35%
Case study35%

Melbourne - The Hotel School

Teaching method
Lecture on-site 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Essay30%
Case study35%
Case study35%

Online

Teaching method
Lecture online 1 hour (12 weeks )
Assessment
Essay30%
Case study35%
Case study35%

Sydney - The Hotel School

Teaching method
Lecture on-site 1 hour (12 weeks )
Tutorial on-site 2 hours (12 weeks)
Assessment
Essay30%
Case study35%
Case study35%
Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2016 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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