Examines and evaluates the nature of organised special events and their impacts on tourism and host communities. It will evaluate complex event governance and operational considerations, and the strategies necessary to ensure sustainable events.
Topic 1: Definitions, categories and attributes of special events
Topic 2: Economic and political exploitation of events
Topic 3: Social, cultural and environmental impacts
Topic 4: Event governance, organisational structures, and stakeholders
Topic 5: Grants and governmental support
Topic 6: Sponsorship, evaluation, and Return on Investment (ROI)
Topic 7: Production planning
Topic 8: Hazard and emergency management
Topic 9: Operations management
Topic 10: Event promotion and media relations
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||Examine the social, political, economic, and environmental issues associated with events.||Ethical practice||Cultural competence|
|2||Analyse and evaluate policy, management and planning processes applied to events||Knowledge of a discipline||Cultural competence|
|3||Evaluate and critically analyse the governance factors required for the successful organisation of an event.||Ethical practice||Knowledge of a discipline||Cultural competence|
- Charles Bladen, Emma Abson, James Kennell and Nick Wilde, 2012, Events Management: An Introduction, 1st Edition, Routledge. ISBN: 978-0415577427.
Teaching and assessment
Melbourne - The Hotel School
|Lecture online 1 hour (12 weeks )|
Sydney - The Hotel School
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2016 Commonwealth Supported only. Student contribution band: 3
Please check the international course and fee list to determine the relevant fees.