MNG00306 - Small Business and Entrepreneurship for Allied Health, Fitness and Sport (2018)

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Unit aim

Develops an understanding of the entrepreneurial function in the allied health, sport and fitness industries, techniques for locating new ventures and undertaking feasibility studies, and provides students with the opportunity to develop and present a business plan related to an allied health or sporting/fitness enterprise.

Unit content

• The nature of small business
• Commercial allied health, sport and fitness organisations
• The entrepreneur and entrepreneurship
• Researching and analysing business opportunities
• Getting started in small business: planning and legal issues
• Managing key functions: marketing
• Managing key functions: financial management
• Managing key functions: operations
• Managing key functions: human resource management
• Managing growth and transition

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Prescribed texts