Unit description

Develops understanding of the importance and application of the research process to tourism and hospitality businesses. Explains, through a project-based teaching approach, how to develop a research question and choose the appropriate data collection, analysis and presentation methods. Students gain skills in the planning, preparation and design of a tourism or hospitality research project.

Unit content

  1. Introducing tourism research
  2. Beginning research
  3. Review of related literature
  4. Research design
  5. Quantitative methods
  6. Qualitative methods
  7. Selecting the sample
  8. Analysing the data
  9. Reporting the research

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Prescribed texts

Session 1

  • Jennings, G, 2010, Tourism Research, 2nd edn, Wiley, Milton. ISBN: 9781742164601.

Session 3

  • Jennings, G, 2010, Tourism Research, 2nd edn, Wiley, Milton. ISBN: 9781742164601.
Prescribed texts may change in future study periods.

Teaching and assessment

Coffs Harbour

Teaching method
Tutorial on-site 2 hours  (12 weeks)
Lecture online 1 hour (12 weeks)
Assessment
Quiz10%
Research proposal and Literature review40%
Report50%

Gold Coast

Teaching method
Tutorial on-site 2 hours (12 weeks)
Lecture online 1 hour (12 weeks)
Assessment
Quiz10%
Research proposal and Literature review40%
Report50%

Lismore

Teaching method
Tutorial on-site 2 hours (12 weeks)
Lecture online 1 hour (12 weeks)
Assessment
Quiz10%
Research proposal and Literature review40%
Report50%

Melbourne - The Hotel School

Teaching method
Lecture on-site 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Quiz10%
Research proposal and Literature review40%
Report50%

Online

Teaching method
Structured online learning 1 hour (12 weeks)
Assessment
Quiz10%
Research proposal and Literature review40%
Report50%

Singapore - MDIS

Teaching method
Structured online learning
Assessment
Quiz10%
Research proposal and Literature review40%
Report50%

Sydney - The Hotel School

Teaching method
Tutorial on-site 2 hours (12 weeks)
Lecture on-site 1 hour (12 weeks)
Assessment
Quiz10%
Research proposal and Literature review40%
Report50%

Uzbekistan - MDIS Tashkent

Teaching method
Structured online learning
Assessment
Quiz10%
Research proposal and Literature review40%
Report50%
Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2016 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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